Posted on April 22, 2010 9:14 am by Shel Holtz | For Immediate Release | Measurement
Content summary:Katie Paine, CEO of KDPaine & Partners, was one of a host of speakers ast the Sixth Annual New Communications Forum held in San Mateo, California April 20-23, 2010. Paine’s breakout session, part of the NewComm Essentials track, was titled, “Defining Social Media ROI.”
Download a PDF of Katie’s PowerPoint presentation here.
About Katie Paine
Katie Delahaye Paine is the founder and CEO of KDPaine & Partners LLC,…
Posted on January 12, 2010 6:50 pm by Shel Holtz | Measurement | Social Media
Listening to David Meerman Scott’s epic rant on ROI, a few thoughts crossed my mind:
- David is able to exercise remarkable self control. There’s little doubt that “freaking” wasn’t the word he wanted to use.
- The ROI issue continues to inspire debate. Some of the 45 comments left to David’s post insisted that ROI calculations are necessary for social media. More to the point, though, Google’s Blogsearch…
Posted on November 10, 2009 3:48 pm by Shel Holtz | Blogging | Measurement
Despite a wealth of channels for searching the blogosphere, Technorati remains important because it’s the only tool that offers a clue about the reputation and influence of each blog. By evaluating a number of factors, including inbound links on a rolling six-month basis, Technorati is able to assign a rank and an authority level for each blog. When identifying bloggers for…
Posted on November 10, 2009 1:53 pm by Shel Holtz | Measurement | Social Media
When your CEO, CFO, and other C-Suite executives gather in the board room and talk about ROI, they’re talking about the accounting term. Return on Investment, when raised in the board room, is the amount, expressed as a percentage, that is earned on a company’s total capital, calculated by dividing the total capital into earnings before interest, taxes, or dividends are paid. ROI…
Posted on June 2, 2009 11:59 pm by Shel Holtz | Business | Crisis Communication | Measurement | Social Media
We hear that most companies still haven’t jumped on the social media bandwagon and we roll our eyes in dismay and maybe even a little contempt. But there are reasons companies resist getting engaged with communities. It can be seriously perilous.
Look at General Motors. The magnitude of the company’s problems have inflamed peoples’ passions; our emotional reactions to its situation—and how GM responds—will forge…
Posted on October 12, 2008 5:16 pm by Shel Holtz | Measurement
What is influence?
I’ve been mulling over this question since reading Steve Rubel’s post asserting the Google Page Rank is the ultimate measure of online influence. I drr Steve’s point, particularly when comparing Google Page Rank to other metrics that draw on server-based data.
Like Technorati’s authority rankings, your Google Page Rank improves the more people link to you. There’s a nuts-and-bolts problem with this as a measure of…
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