Posted on August 7, 2011 2:11 pm by Shel Holtz | For Immediate Release | Measurement
Listen to this podcast now:
Measure What Matters, by Katie Paine.
FIR book review editor Bob LeDrew reviews Katie Paine’s latest book, “Measure What Matters.” Katie—a longtime friend of FIR—previously wrote “Measuring Public Relationships.”
From the inside front cover of Measure What Matters: “If the only numbers you really care about are revenue and profits, you’ll never fully understand what makes them go up or down. Want to know what people think of you? Want…
Posted on July 21, 2011 8:14 am by Shel Holtz | Blogging | For Immediate Release | Measurement | Twitter
Identifying who are influential voices online is fast becoming an art if not a science. More technology tools and services are coming to market that help communicators identify people with high influencer rankings - typically, the types of people who create original ideas that are amplified by others, and those who engage most meaningfully with their followers.
In this FIR Interview,
Posted on May 1, 2011 8:13 am by Shel Holtz | For Immediate Release | Measurement
If communicators have a common struggle when it comes to social media, it’s measurement and the analytics that serve as the foundation for measurement efforts. FIR Live #22 takes a deep dive into social media analytics with a top-flight panel of experts: Katie Paine, Chuck Hemann, Aaron Weber and Ken Burbary.
Get this podcast:
- Download the MP3 file (20.2Mb, 50:28)
- Get the show on…
Posted on July 26, 2010 3:58 pm by Shel Holtz | For Immediate Release | Measurement | Social Media
Augie Ray speaks with FIR co-hostShel Holtz about “The ROI of Social Media Marketing,” a new research report that goes beyond the financial measures to address a variety of ways to assess the impact of companies’ social media efforts. According to Forrester, “Social media marketing delivers a wide range of benefits to organizations that are beneficial in the short term and long term in ways both…
Posted on May 28, 2010 8:57 am by Shel Holtz | Marketing | Measurement | PR | Social Media
Despite the introduction of models for structuring a company’s social media activities, the reality is that PR/Comunication has its hands on the wheel in most organizations.
The debate over ownership of social media has largely raged between PR and Marketing. In various forums, both sides have made cases for centralizing social media activities under their juridscitions. According to a just-released study, however, PR…
Posted on April 22, 2010 2:11 pm by Shel Holtz | Measurement | Social Media
Once again, I’m hearing calls to shrug off the “social media” label and acknowledge that all media—or at least all digital media—is social.
It’s simply not true on a number of levels. I find it most intriguing that some of the same people insisting that all media is social are asserting that nobody should serve as the coordinator of social media in an organization, but rather than…
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