Posted on January 15, 2007 10:35 am by Shel Holtz | Blogging | Marketing | Measurement
Only because I ready Kami Huyse’s blog did I learn that I made Todd And’s Power 150 Top Marketing Blogs list. I came in at #28, just behind Elizabeth Albrycht’s Corporate PR and just ahead of Strumpette. Joseph Jaffe‘s on the list at #11; Steve Rubel’s Micro Persuasion is #15. Even John Wall’s brand-spanking-new Ronin Marketeer got onto the list at #138. And yes, Kami’s on the list,…
Posted on December 12, 2006 11:07 pm by Shel Holtz | Marketing | Measurement | RSS | Web
I’ve been suggesting for a while to clients and workshop audiences that page views are increasingly irrelevant. Steve Rubel argues that so-called Web 2.0 applications built in Flash, AJAX, and other technologies will allow users to see and do everything they want from within a single page, rendering page views as a form of measurement inaccurate. In a comment to Steve’s post, I…
Posted on July 11, 2006 2:27 pm by Shel Holtz | For Immediate Release | Measurement
In this edition of For Immediate Release podcast interviews, Neville and Shel enjoyed a 37-minute conversation with Max Kalehoff, Vice President of Marketing at Neilsen Buzzmetrics, a company which tracks, analyzes and measures online consumer-generated media and word of mouth. Our conversation ranges across a broad spectrum of topics including marketing metrics, measurement, opportunities and challenges for marketers, what works and how,…
Posted on March 28, 2006 5:16 pm by Shel Holtz | Measurement
Back in late December, I wrote a post for my blog about the disagreement between Katie Paine and John Wagner over the value of measuring communication. For some unknown reason, the Ragan Report just covered this in its latest issue. Go figure. But Delahaye President Mark Weiner thought it was interesting enough to comment on, and his comment was inspiring…
Posted on March 6, 2006 9:10 am by Shel Holtz | Blogging | Measurement
Katie Paine has conceded a point to Shel Israel: As cheap as they are to set up and maintain, there’s really no need to measure the ROI of blogs. After all, is it necessary to measure the ROI of your pants? (Shel denies he ever used this analog, but Katie remembers it.)
There’s much to be said of this argument. If a company…
Posted on February 28, 2006 9:40 am by Shel Holtz | Measurement
A study conducted by JupiterMedia for iProspect revealed that nearly half of shoppers who research their purchases online wind up making their purchases offline. That makes some sense. You may find the television or stereo you’re interested in while conducting an online search, but you’ll want to see and hear the products perform before plunking down your hard-earned money.
The problem is that most…
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