Posted on February 20, 2006 7:26 pm by Shel Holtz | Blogging | Internal | Measurement
The Communication Commons is up and running.
I’ve been working on the Commons with IABC staff—notably Publications VP Natasha Spring and CTO Chris Hall—for many months, and it’s gratifying to see something online. Now we just need to content to start flowing!
The idea behind this latest online effort from IABC is based on the traditional definition of a commons—some land near town to which all the villagers…
Posted on December 30, 2005 10:42 am by Shel Holtz | Measurement
John Wagner wasn’t too impressed when Katie Paine introduced a new metric she dubbed PR Value Ratio. Wagner, owner and principal of Houston-based Wagner Communications, has posted several subsequent items that elaborate on his position that communication measurement is overrated and will never be a priority. While Wagner finds some measurement valuable, he sums up his dismissal of measurement as a…
Posted on December 28, 2005 11:03 am by Shel Holtz | Measurement
Mention AVE (advertising value equivalence), and you’ll get eye rolling from any PR practitioner worth his or her salt. The idea of equating column inches of media coverage to the value of paid advertising is ludicrous, so much so that the Institute for Public Relations considers it unprofessional. So when one of Katie Paine’s most important (and favorite) clients asked for help…
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