Posted on September 26, 2014 10:21 am by Shel Holtz | Content | Attention | Audio | Brands | Business | Facebook | Gamification | Google+ | Marketing | Measurement | Mobile | Research | Social Media | Trust | Twitter
Flickr photo courtesy of Peter GordonWelcome to the Friday Wrap, my weekly summary of stuff I’ve found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers. I collect these on my link blog, which you’re welcome to follow.
Sobo is Vine for audio—Audio has been proliferating across the web in all kinds of…
Posted on September 19, 2014 8:36 am by Shel Holtz | Sharing and Collaborating | Content | Augmented Reality | Brands | Business | Channels | Facebook | Gamification | Legal | Marketing | Measurement | Media | Mobile | PR | QR Codes | Research | Social Media | Social Networking
Flickr image—“Wrapped Up Dinosaurs”—courtesy of Matt BrownWelcome to the Friday Wrap, my weekly summary of stuff I’ve found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers…and this week ranks up there among the most interesting collections of stories since I started the wrap. I collect these on my link blog, which you’re welcome to…
Posted on August 29, 2014 1:57 am by Shel Holtz | Instagram | Brands | Business | Channels | Content Curation | Facebook | Google+ | Marketing | Measurement | Mobile | QR Codes | Social Media | Social Networking | Tagging and Microformats | Twitter | Video
Flickr image courtesy of jodimichelleGreetings from Sao Paulo, Brazil. I’m here teaching a three-day course on social and digital media to a group of senior communications executives. It’s part of a year-long program from Aberje, the national communications association, and Syracuse University. But I couldn’t let a week go by without regaling you with this week’s highlights. As always, I’ve drawn on the items I’ve saved to
Posted on August 3, 2014 3:33 pm by Shel Holtz | Brands | Customer Service | Facebook | Marketing | Measurement | Social Media
I had breakfast the other day with my brother-in-law, a dentist who has been working for the same practice in San Diego for some 20 years. The practice spends a fair amount on online advertising, he told me. “But you know what’s bringing in patients?” he said. “Reviews.”
When new patients explain why they picked this practice, they say they have read reviews in various places.…
Posted on August 1, 2014 7:04 am by Shel Holtz | Content | Advertising | Brands | Business | Content Curation | Customer Service | Facebook | Internal | Marketing | Measurement | Mobile | PR | QR Codes | Research | Social Media | Transparency
Flickr photo courtesy of Shanthanu BhardwajThe Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.
CPRF launches digital working group—The Council of…
Posted on July 4, 2014 8:31 am by Shel Holtz | Brands | Business | Channels | Facebook | Marketing | Measurement | Mobile | Publishing | Second Life | Social networks | Writing and Editing
Flickr image courtesy of Epic FireworksTo all my fellow Americans, a very happy Fourth of July. To all my friends and colleagues from around the world, happy Friday! The Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still…
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