Posted on July 21, 2016 3:04 pm by Shel Holtz | Virtual and Augmented Reality | Marketing
An AdvertisingAge article this week (which I’m including in tomorrow’s Friday Wrap) discusses the use of Virtual Reality in auto marketing. It’s a “Sleeping Giant,” according to E.J. Schultz. So I took a look, and also donned my VR headset to look at United Airlines’ use of VR to give travellers a sneak peak at the new Polaris business class cabin for Boeing 777s.
Posted on July 15, 2016 11:12 am by Shel Holtz | Sharing and Collaborating | Augmented Reality | Brands | Business | Channels | Ethics | Facebook | Location-based Services | Marketing | Measurement | Media | Mobile | PR | Research | Social Media | Twitter
What a week! There was so much news related to Pokémon Go, it rated its own category here in the Friday Wrap, my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed…
Posted on July 14, 2016 2:02 pm by Shel Holtz | Augmented Reality | Internal | Marketing | Mobile | Video
I have been toying for a while with the idea of a short weekly video that goes into a little more detail on one of the hotter items I plan to include in my Friday Wrap, which I use to curate items of interest to communicators that have been published in the last week. With Pokemon Go in the news,…
Posted on July 8, 2016 9:18 am by Shel Holtz | Chatbots | Virtual and Augmented Reality | Sharing and Collaborating | Content | Visual Communication | Advertising | Brands | Business | Channels | Ethics | Marketing | Measurement | Media | Mobile | PR | Publishing | Research | Second Life | Social Media
The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories…
Posted on July 1, 2016 10:59 am by Shel Holtz | Chatbots | The Workplace Experience | Content | Instagram | Healthcare | Visual Communication | Advertising | Brands | Ethics | Facebook | Marketing | Media | Mobile | PR | Research | Social Media | Technology | Twitter | Video
The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories…
Posted on June 30, 2016 8:35 am by Shel Holtz | Internal | Marketing | Presentations
Influencer marketing is overtaking just about every other method when it comes to delivering results. One study found marketers achieved an average return on investment of $6.85 for every dollars spend on influencer marketing. (It’s even better for consumer packaged goods, which gets ROI of $11.33, and retailers, whose ROI is $10.48.) Another study revealed that 22% of customers are acquired…
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