Posted on December 16, 2016 8:32 pm by Shel Holtz | Employee Engagement | Chatbots | Virtual and Augmented Reality | Sharing and Collaborating | Content | Instagram | Pinterest | Brands | Business | Channels | Customer Service | Facebook | Marketing | Media | Mobile | PR | Research | Skype | Social Media | Social networks | Trust | Twitter | Video
I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
Write online reviews with no fear of lawsuits—U.S. President Barack Obama has signed the Consumer Review Fairness Act, which protects consumers who write negative reviews on Yelp, TripAdvisor, and other review sites. The bill…
Posted on December 9, 2016 2:44 pm by Shel Holtz | Chatbots | Virtual and Augmented Reality | Content | Instagram | Visual Communication | Audio | Brands | Business | Channels | Customer Service | Facebook | Marketing | Media | Mobile | Podcasting | PR | Research | Social Media
I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
Facebook patents tool to remove fake news—Facebook has filed a patent for “systems and methods to identify objectionable content.” The technology has been in the works since 2015 but takes on new urgency with CEO Mark…
Posted on December 2, 2016 1:46 pm by Shel Holtz | Employee Engagement | Chatbots | The Workplace Experience | Content | Instagram | Advertising | Audio | Brands | Business | Channels | Crisis Communication | Facebook | Instant Messaging | Location-based Services | Marketing | Measurement | Media | Mobile | Politics | PR | SNCR | Social Media | Social networks | Trust | Twitter
I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
Writing for Mobile—As part of a client project, I have been researching the living daylights out of best practices, empirical studies, and real-world experiences when it comes to writing for mobile devices (mainly…
Posted on November 18, 2016 8:34 am by Shel Holtz | Chatbots | Virtual and Augmented Reality | Content | Brands | Business | Crisis Communication | Ethics | Location-based Services | Marketing | Media | Mobile | Politics | PR | QR Codes | Social networks | Trust | Twitter | Video
I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing
PepsiCo has become the face of a cautionary tale—Speaking at a conference, PepsiCo CEO Indra Nooyi noted that her employees were upset about the election of Donald Trump. “The question they are asking,” she said,…
Posted on November 11, 2016 3:10 pm by Shel Holtz | Chatbots | Virtual and Augmented Reality | Content | Pinterest | Brands | Business | Ethics | Facebook | Marketing | Media | Mobile | Politics | PR | Research | Search | Social Media | Social networks | Technology | Twitter
I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
Lessons for marketers from the presidential elections forecast inaccuracies—Virtually all the polls, including those from highly-respected data experts, were confident of a Clinton victory. The fact that they got it so wrong should give…
Posted on November 10, 2016 2:21 pm by Shel Holtz | Chatbots | Marketing | Measurement | PR | Technology
Christopher Penn attended World of Watson last month, a conference named for IBM’s question answering (QA) computing system that brought 20,000 people together to learn and share about data and artificial intelligence and how they can transform businesses and industries.
It’s no surprise that Chris, SHIFT Communications’ vice president of Marketing Technology, bought a ticket for the show; Chris is a data geek. What is…
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