Posted on March 12, 2017 12:15 pm by Shel Holtz | Chatbots | Content | Audio | Brands | Business | Ethics | Marketing | Search | Technology
A few nights ago, my wife asked me to bring her an apple. “There are Envies in the crisper in the refrigerator,” she told me.
“There are Honeycrisps in the bowl on the counter,” I said. I don’t put apples in the refrigerator because grocery stores don’t. But this entirely forgettable exchange led me to ask Google Assistant, “Should I be refrigerating apples?”
It was just a passing…
Posted on March 10, 2017 11:52 am by Shel Holtz | Chatbots | Virtual and Augmented Reality | Content | Advertising | Brands | Business | Channels | Ethics | Facebook | Instant Messaging | Intranets | Marketing | Measurement | Media | Mobile | PR | Research | Search | Social Media | Twitter | Video
I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
JetBlue is the top social airline, but number two will shock you—The 2017 ranking of airlines using social media found JetBlue in first place, no surprise for an airline that has always been an upstart…
Posted on March 3, 2017 12:05 pm by Shel Holtz | Chatbots | Virtual and Augmented Reality | Content | Instagram | Advertising | Brands | Business | Channels | Facebook | Marketing | Media | Mobile | PR | Research | Social Media | Twitter | Video
I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
Bye-bye, net neutrality—Net neutrality is the simple proposition that all content should be treated equally over the Internet’s pipes, that no content should get preferential treatment. The FCC implemented rules to protect net neutrality,…
Posted on February 17, 2017 9:21 am by Shel Holtz | Employee Engagement | Chatbots | Virtual and Augmented Reality | The Workplace Experience | Content | Audio | Brands | Business | Facebook | Location-based Services | Marketing | Media | Mobile | Podcasting | PR | Search | Skype | Social Media | Trust | Twitter | Video
I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
On Thursday I’ll present a webinar on communication to employees about the political sides companies are taking. If you think this won’t be relevant to your company, think again. Organizations are figuring out that…
Posted on February 10, 2017 11:54 am by Shel Holtz | Chatbots | Virtual and Augmented Reality | Content | Visual Communication | Pinterest | Advertising | Brands | Business | Ethics | Facebook | Marketing | Media | Mobile | PR | Research | Social Media | Transparency | Twitter | Video
I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
This edition of the Wrap features a new category—The Values-Driven Marketplace—which reflects the meteoric rise of corporate activism and values-driven marketing. I wholeheartedly embrace this trend—I’ve been promoting it for years—but I worry that companies are launching…
Posted on February 3, 2017 4:04 pm by Shel Holtz | Chatbots | Virtual and Augmented Reality | Content | Instagram | Visual Communication | Audio | Brands | Business | Facebook | Instant Messaging | Marketing | Measurement | Media | Mobile | Podcasting | PR | Publishing | Social Media | Transparency | Trust | Twitter
I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
Volkswagen’s crisis response apparently paid off—Volkswagen has ousted Toyota as the world’s top carmaker. That’s remarkable, given that it wasn’t all that long ago some were predicting it wouldn’t even survive its emissions scandal. Despite some serious missteps…
Read The Full Post »