Posted on November 18, 2007 2:25 pm by Shel Holtz | Advertising | Marketing
A marketing/advertising campaign that highlights the differences between your company and your competitors is great, assuming those differences are real. When they’re not, the perception you’ve created will only serve to frustrate customers who expect to experience the image you’ve created.
I had a direct experience with the gap between hype and reality this past week with Washington Mutual (WaMu), the bank that positions…
Posted on November 6, 2007 5:05 pm by Shel Holtz | Marketing | Presentations | Speaking
After today, I may have to rethink my position on handouts.
For years, I have resisted providing handouts of my presentations. The reasons:
- Delivering handouts weeks before the speaking engagement precludes making changes to the presentation, even if events or better examples make such a change a good idea.
- We’re supposed to be going green, right? I have a file cabinet full of presentation…
Posted on November 5, 2007 10:49 am by Shel Holtz | Marketing | Media | New Media | Social Media | Video
Kevin Dugan tagged me on the MediaSnackers meme, a concept I’ve been digesting (pun fully intended) before juping into well-covered territory. The question: How do you respect MediaSnackers?
By way of background, Jeremiah Owyang started the meme on October 24 by presenting the video from the MediaSnackers site and offering a terse definition:
What???s a mediasnacker? Folks who consume small bits of information, data…
Posted on October 30, 2007 6:03 pm by Shel Holtz | Business | Ethics | Marketing | Video
A couple days ago, as I was checking out the latest view-count for the Dove “Onslaught” video on You Tube, I stumbled upon a video that took the “Self-Esteem” campaign to task. The video—which included bits and pieces from “Onslaught”—called out Unilever for its alleged hypocricy: The same company that owns Dove and its “Campaign for Real Beauty,” which decries the expectations the beauty and advertising industry force on…
Posted on September 18, 2007 9:48 am by Shel Holtz | Marketing | Video
Head on over to PRWeb and you’ll find a prominent link on the home page to a video that explains what distinguishes PRWeb form its competition. The video, produced by Lee LeFever and CommonCraft, applies the same “Plain English” approach used to explain online tools like RSS, social networks, wikis and Google Docs.
It’s the first time the “Paperworks” concept has been sought out by a company as a…
Posted on July 8, 2007 8:06 pm by Shel Holtz | Marketing | Video
YouTube is a channel, not a strategy or a tactic. The tactic that might compel you to upload a video to YouTube would be more like, “Seed a video online in order to get the most possible exposure in hopes the video will go viral.”
The odds of your video going viral are better if the video is available in more than one…
Read The Full Post » | Comments [37]