Posted on January 15, 2007 10:35 am by Shel Holtz | Blogging | Marketing | Measurement
Only because I ready Kami Huyse’s blog did I learn that I made Todd And’s Power 150 Top Marketing Blogs list. I came in at #28, just behind Elizabeth Albrycht’s Corporate PR and just ahead of Strumpette. Joseph Jaffe‘s on the list at #11; Steve Rubel’s Micro Persuasion is #15. Even John Wall’s brand-spanking-new Ronin Marketeer got onto the list at #138. And yes, Kami’s on the list,…
Posted on January 8, 2007 9:00 pm by Shel Holtz | Business | Marketing
In the course of my consulting work, I have found about half of every company I work with is going through a “one company” initiative. The focus of these campaigns is to get every employee to recognize and behave like they all work for the same company, regardless of their business unit. This is a particularly important effort in companies that have grown…
Posted on January 5, 2007 3:55 pm by Shel Holtz | Marketing | Participatory Communication | Social Media | Social Networking | Wikis
Using a blog to share drafts of book chapters is getting to be less and less of a renegade approach to authoring. Shel Israel and Robert Scoble got a lot of attention for it with their Naked Conversations blog. Michael Hyatt, CEO of Thomas Nelson Publishers, has announced he’ll do it for his upcoming book.
It’s a great approach, of course, producing feedback…
Posted on December 13, 2006 10:35 am by Shel Holtz | Marketing | Search | Social Media
Countless authors, speakers, bloggers, podcasters and other advocates of social media have pointed out that companies should focus on their biggest fans and that social media like blogs—along with other Internet tools—are ideal channels for such outreach.
Yahoo! and comScore Networks have released research today that validates that point of view. “Engaging Advocates through Search and Social Media” makes the connection between effective use of the…
Posted on December 12, 2006 11:07 pm by Shel Holtz | Marketing | Measurement | RSS | Web
I’ve been suggesting for a while to clients and workshop audiences that page views are increasingly irrelevant. Steve Rubel argues that so-called Web 2.0 applications built in Flash, AJAX, and other technologies will allow users to see and do everything they want from within a single page, rendering page views as a form of measurement inaccurate. In a comment to Steve’s post, I…
Posted on November 20, 2006 9:20 am by Shel Holtz | Marketing | Research
A lot of online marketing is being done based on the premise that more and more people who use the Net have made the switch to broadband/high-speed access. That’s true: broadband growth continues at a healthy clip, a 60% compound annual growth, according to Leichtman Research. But that doesn’t mean everybody using broadband fits the same profile, a mistake that marketers could…
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