Posted on May 17, 2007 10:52 am by Shel Holtz | Marketing | Video
If you’re looking for an example of how to take a marketing campaign viral, Elave may or may not be something you’d want to show to management. The British skin care company has launched a new campaign to spotlight the fact that its products contain no chemicals and therefore they “have nothing to hide.” To drive the point home, the models in the campaign videos…
Posted on April 18, 2007 12:05 pm by Shel Holtz | For Immediate Release | Marketing | Podcasting | Social Media
For the last several months, For Immediate Release has been sponsored by CustomScoop, a media clipping service. On each episode, Neville or I read a brief description and invite listeners to take advantage of a free trial.
On Monday’s episode of FIR, a listener—Mike Holladay—wrote in to complain about these sponsorship announcements. They were getting repetitive, he said, and he hoped CustomScoop could come up…
Posted on April 17, 2007 12:41 pm by Shel Holtz | Marketing | Second Life | Social Media
Coca-Cola has entered Second Life by taking an approach other than buying an island, building an edifice, and hoping residents will stop by for a visit. Working with crayon (yes, I’m part of the team, along with several other crayonistas led by C.C. Chapman), Coca-Cola opted to break into the 3D metaverse by getting out amongst the population.
The effort is a…
Posted on March 6, 2007 4:51 pm by Shel Holtz | Marketing | Podcasting | PR
“Bum Rush the Charts” is further proof that some of the best marketing ideas these days come from non-marketers with passion. The passion in this case is for podcasting, which traditional media has not exactly embraced. Sure, some media outlets are producing podcasts, many simple recordings of content played on the radio, and others are delivering original content. But by and large,…
Posted on January 31, 2007 7:57 pm by Shel Holtz | Marketing | New Media | Research | Social Media
I love it when I can play connector and bring together people who have never met to do something meaningful as a team.
Joseph Jaffe is writing a new book, “Join the COnversation.” Joe’s the blogger behind JaffeJuice and the podcaster behind the new marketing podcast, “Across the Sound. He’s also the president (and “chief interruptor”) at crayon, the new marketing company that now employs me.
For his book, Joe…
Posted on January 31, 2007 8:17 am by Shel Holtz | Marketing | Web
An annual survey of projected advertising spending reveals that the online world will attract 20% of the advertising dollars spent in 2007, up from 18% last year. Meanwhile, spending on TV, radio, and movie ads will drop 3.5%. (I’m especially glad to hear this about movie ads. I hate spending $10 to get into a flick only to have to sit…
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