Posted on June 10, 2008 8:47 am by Shel Holtz | Advertising | Marketing | PR | Social Media
While working on a proposal for a consulting project, I’ve had an opportunity to give a lot of thought to some of the most dearly held notions of organizational communication in the era of social computing: There are no more audiences and there is no market for your message.
As with any popular belief, there are grains of truth to these, but by…
Posted on June 10, 2008 7:56 am by Shel Holtz | Advertising | Marketing | Social Media
According to a report from Online Media Daily, the student team from Ohio University has won the National Student Advertising Competition. I wrote recently about Emerson College’s proposal, which I thought was damn fine. As I noted in my post, victory by a competing team (there were 17) means there are a lot of millenials studying communications who intuitively understand the…
Posted on May 18, 2008 10:45 pm by Shel Holtz | Marketing | PR | Social Media
The goal of many PR efforts is to reach as many people as possible through placement of a message. It’s far better to get a company representative onto Good Morning America than it is to get him onto some obscure cable channel that’s one step above public access.
To those of us working in the social media space, broadcasting is assuming less…
Posted on February 19, 2008 1:31 pm by Shel Holtz | Marketing | Skype | Video
It’s been a while since I participated in a videoconference hosted by Mitch Joel, part of the My ooVoo Day initiative designed to get people talking about the service. (Sorry about the delay—life has been hectic; I’m hoping to catch up on several posts I’ve been wanting to write over the next few days.) You can still sign up to participate in these scheduled My…
Posted on December 17, 2007 2:16 pm by Shel Holtz | Business | Marketing | PR
Money magazine is out with its annual “101 Dumbest Moments in Business,” and PR/marketing gaffes get their fair share of representation in the list. (I’m not including advertising in this review, since I generally don’t cover advertising on this blog.) The vast majority of the lapses in judgment covered in the list created PR issues for the organizations involved, but the following were created…
Posted on November 19, 2007 12:38 pm by Shel Holtz | Advertising | Marketing | Web
The whole Web 2.0 thing has produced a number of assumptions that a lot of people have started taking for granted. Among these is the assumption that there is no creativity in traditional advertising; all the creativity has transitioned to individuals who express it in the form of consumer-generated content.
It’s not hard to buy into this notion. After all, we use our…
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