Posted on September 3, 2009 3:09 pm by Shel Holtz | For Immediate Release | Marketing
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Posted on August 23, 2009 2:21 pm by Shel Holtz | For Immediate Release | Marketing
Content Summary: A wide-ranging discussion on email marketing, beginning with commentary about Emailing in the Dark: What European Email Marketers Don???t Understand about Deliverability, a survey by email marketing firm Return Path published last month.
The panel discussion included commentary and opinion on effective email marketing techniques, addressing customer perceptions of spam, suggestions and advice on email marketing, and more.
Discussion participants…
Posted on August 19, 2009 4:51 pm by Shel Holtz | Books | Ethics | Marketing | Technology
There has been a flurry of activity in the PR corners of a variety of social channels today. These messages have been filled with angst and vile and anger. There has been finger-pointing, name-calling and threats.
What could motivate such an outpouring of emotion? A particularly egregious case of astroturfing? The revelation that a PR agency is behind a front organization…
Posted on August 18, 2009 12:45 pm by Shel Holtz | Marketing | PR | Social Media
If your reading was restricted to social media purists, you’d think that PR and marketing had no role left to play, that the rise of the trusted peer has so marginalized the communications profession that agencies everywhere should just fold up their tents and encourage their employees to learn a new trade.
The purists are right, but only if marketing and PR…
Posted on June 18, 2009 11:27 pm by Shel Holtz | Marketing | Mobile
It has now been more than a week since I got my Palm Pre and I’m even happier with it now than I was when I wrote my review last week. I’ve grown comfortable with the interface and the gestures that make it work. I’ve personalized the calendar, contact list, and email. I’ve been using the universal search (which rocks) and the Synergy features,…
Posted on May 27, 2009 10:02 am by Shel Holtz | Marketing | Social Media
Among the boatload of ways you can slice and dice social media from a business perspective, there are these two: Your use of social media can be organic and it can be campaign-based.
I raise the issue because I’ve noticed an increasing number of posts suggesting that social media doesn’t lend itself to the campaign mentality, a vestige of old-marketing thinking. “Dude, you just don’t…
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