Posted on July 7, 2010 2:26 pm by Shel Holtz | For Immediate Release | Marketing | Social networks
Uni-ball’s campaign to give away 10,000 pens a day via Facebook launched a round of criticism of companies that concentrated efforts on Facebook to the detriment of their own websites. eConsultancy’s Patricio Robles wrote a post that listed five reasons companies should stay focused on their own sites. At Marketing Pilgrim, Jordan McCollum offered her own objections. And though he generally praised…
Posted on May 28, 2010 8:57 am by Shel Holtz | Marketing | Measurement | PR | Social Media
Despite the introduction of models for structuring a company’s social media activities, the reality is that PR/Comunication has its hands on the wheel in most organizations.
The debate over ownership of social media has largely raged between PR and Marketing. In various forums, both sides have made cases for centralizing social media activities under their juridscitions. According to a just-released study, however, PR…
Posted on March 23, 2010 9:45 am by Shel Holtz | Crisis Communication | Facebook | Marketing | PR
In yesterday’s post, I took issue with critics of a marketing campaign that directed those who saw the ads to the company’s Facebook page. If the company knew what they were doing—that is, they were being strategic—and the campaign achieved its goals, then it was a smart move.
One of the comments to the post, from Ed Lee, pointed to the Nestle dustup of the last…
Posted on March 22, 2010 1:16 pm by Shel Holtz | Facebook | Marketing | Social Media
While criticism of Uniball’s Facebook-focused campaign has attracted nearly universal agreement, somebody needs to play devil’s advocate.
The campaign to give away 10,000 pens, which ran during the Winter Olympics, featured promotions that displayed a link to the Uniball Facebook fan page. The perceived failure to link to the the company’s own website instead of its Facebook page led to vilification from several fronts,…
Posted on February 16, 2010 12:24 pm by Shel Holtz | Advertising | Blogging | Marketing | Podcasting | Social networks | Twitter
UPDATE: WOMMA has issued its press release on its new guidelines for social media disclosure.
The Word of Mouth Marketing Association (WOMMA) is set to issue a guide to disclosure in social media marketing sometime tomorrow, February 17. The guide was prompted by the U.S. Federal Trade Commission’s new guidelines for disclosure of relationships between companies and people discussing them and their…
Posted on February 15, 2010 11:05 am by Shel Holtz | Advertising | Death Watch | Marketing | Media | New Media | Social Media
We have a tendency to assume that a law of physics applies equally to the media world. In physics, according to Newton’s third law of motion, every action has an equal and opposite reaction.
This odd assumption crossed my mind to me as I was reading last night. In the he book I was reading, the author argued that, thanks to the…
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