Posted on March 19, 2009 11:13 pm by Shel Holtz | Blogging | Marketing | PR
I saw a news item reporting on the five winners of the first-ever Mommy Blogger Awards. This is significant on a number of levels, starting with the sponsor of the awards. This isn’t the Webbys or some awards program from new media publisher. It’s Scholastic. The folks who gave us Clifford the Big Red Dog, Harry Potter (in the U.S.), and Captain…
Posted on March 16, 2009 8:53 pm by Shel Holtz | Marketing | Twitter
There were three schools of thought on the transformation of the Skittles site to almost entirely social content. It was the greatest thing since Friendfeed, you thought it sucked on all levels, or you thought it would have been a great idea if it weren’t for all that Twitter nastiness so potentially damaging to the brand.
As soon as they realized the…
Posted on March 6, 2009 1:33 pm by Shel Holtz | Brands | Marketing | Social Media | Web
A couple of days have gone by since Mars, Inc.‘s Skittles brand tossed out its website and replaced it with links to various social media properties. So frenetic was the commentary that I decided to stay out of it other than a mention on Monday’s episode of For Immediate Release. But I just can’t keep my lip buttoned any longer.
Most of the declarations…
Posted on February 26, 2009 6:16 am by Shel Holtz | Advertising | Facebook | Marketing
Twitter’s 140-character limit makes it hard to have a thoughtful discussion. Brevity is great, but not for everything.
I was having one of these discussions with Rob Frankel—@brandingexpert—about whether Burger King got any value out of its “Whopper Sacrifice” campaign. This wasn’t a disagreement, just an interesting conversation. Conducting the exchange over Twitter lacked something, though. Hence, this post.
The conversation-starter was Dave Fleet‘s live tweet from something…
Posted on February 16, 2009 7:11 pm by Shel Holtz | Marketing | Social Media
Social media is often about the niche. For a mainstream media outlet to host content that satisfies the interests of a group, that group needs to be large enough to fit the CPM (cost-per-thousand) model. Social media makes it possible to identify and reach groups that fly under mainstream media’s radar.
That’s exactly what Melanie Notkin has done with her online venture, Savvy…
Posted on January 13, 2009 3:25 pm by Shel Holtz | Advertising | Marketing | PR
The vast majority of the complaints about PR, marketing, and advertising boil down to a single communication failure: The message is not relevant to the recipient.
The late Ed Robertson, who ran employee communications at FedEx (reporting directly to CEO Fred Smith), developed a model for communication based on Abraham Maslow’s famous hierarchy of human needs. According to Maslow’s model, primitive requirements must be…
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