Posted on June 17, 2012 3:38 pm by Shel Holtz | For Immediate Release | Marketing
Our first FIR Live broadcast on the web in real time via YouTube took place on Saturday June 16 to address the topic of influencer marketing.
FIR hosts Shel Holtz and Neville Hobson led a discussion with an all-star panel comprising influential opinion leaders in the US and the UK:
- David Armano EVP, Global Innovation and Integration at Edelman and Logic…
Posted on June 15, 2012 9:35 am by Shel Holtz | Business | Content Curation | Marketing | Research | Social Media | Technology | Twitter
A review of some of the more interesting stories that have crossed my feeds in the last seven days.
If you’re The Wall Street Journal, MSNBC or another brand on the list of Twitter’s partner companies, your followers will soon be able to see something followers of no other account can see: more than 140 chararacters. These “expanded postings” will show video,…
Posted on June 12, 2012 1:03 pm by Shel Holtz | Augmented Reality | Death Watch | Gamification | Marketing | QR Codes
In the season finale of the Fox TV series Touch, savant Jake grabs a smartphone (which product placement clearly shows us is an AT&T Windows phone) and launches Air Graffiti, an AT&T service which, according to the website, “allows users to place videos, photos and songs “in the air” at a physical location.” He shoots an image that his father will recognize. After he vanishes,…
Posted on June 6, 2012 9:01 am by Shel Holtz | Marketing | Social Media
Listening to a podcast the other day, I heard an interview with a businessman who had grown his company using social media. He was the keynote speaker at a conference the podcaster was attendings; she was able to snag him for an the interview in which he offered takeaways from his experiences.
Among other recommendations, he observed that social media…
Posted on May 23, 2012 7:34 am by Shel Holtz | For Immediate Release | Marketing
Has it really been 10 months since the last FIR Live?
It may have been a while, but when we decided to bring the real-time single-topic panel discussion back, we did it in a big way. We’ll be talking about influencer marketing—what’s hype, what’s legit, what works, what doesn’t—with an all-star panel that includes…
- David Armano—EVP, Global Innovation & Integration at Edelman
- Gini Dietrich—CEO at PR firm Arment Dietrich, Inc.and Spin Sucks…
Posted on April 23, 2012 8:01 am by Shel Holtz | Advertising | Augmented Reality | Marketing | QR Codes
It had only been a few weeks since my last visit to Sun Valley Mall in Concord, California, but during our trek this weekend, we found that the mall had added two interactive installations that foretell part of the future of advertising.
On entering the mall, we saw a Fox-sponsored “Stop. Scan. Shop.” display driven by both QR codes and proprietary Fox images.…
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