Posted on August 3, 2012 12:23 pm by Shel Holtz | Channels | Crisis Communication | Facebook | Marketing | Mobile | PR | Research
(c) Can Stock PhotoThe Friday Wrap is a collection of items from the last week I found interesting. Not interesting enough to turn into a whole blog post, but interesting enough to include in The Friday Wrap.
Frank Eliason, who rose to folk-hero status for introducing the Comcast Cares Twitter account—one of the first…
Posted on July 27, 2012 12:31 pm by Shel Holtz | Augmented Reality | Marketing | Mobile | Social Media | Video
(c) Can Stock PhotoMy feeds deliver some great content, but I can’t write an individual blog post about them all. Hence, the Wrap.
I wrote last week about The Altimeter Group’s report on media convergence and the need to move past organizational silos that isolate PR, marketing, advertising and other communication functions (while still maintaining areas of…
Posted on July 19, 2012 9:59 am by Shel Holtz | Marketing | Media | Monitoring | Social Media
If there is one overarching, indisputable truth about the our networked world, it is this: The digitization of everything means pretty much anybody has access to pretty much anything, so everything gets mixed up in one big stew. However your content started out, it has been found and viewed in God-knows-how-many different contexts. It has been tweeted, tagged and pinned,…
Posted on July 2, 2012 1:47 pm by Shel Holtz | Books | For Immediate Release | Marketing
Gini Dietrich was the guest author for the third installment of the FIR Book Club, hosted by FIR Book Review Editor Bob LeDrew. Gini co-authored Marketing in the Round with Geoff Livingston.
Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm. She also is the founder of the professional development site for PR and…
Posted on June 28, 2012 8:52 am by Shel Holtz | Books | For Immediate Release | Marketing
FIR Book Review Editor Bob LeDrew reviews Marketing in the Round, a collaboration between Arment-Dietrich CEO Gini Dietrich and marketing strategist Geoff Livingston.
From the book description:
“It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and…
Posted on June 22, 2012 1:20 pm by Shel Holtz | Facebook | Marketing | Mobile
A review of stuff I found interesting in the last week. I hope you do, too.
If not, maybe you should reconsider your plans. According to IBM’s annual State of Marketing report, 34% of companies are planning mobile marketing campaigns in the next year. According to the MediaPost article, that represents the fastest planned adoption of a…
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