Posted on March 8, 2012 7:33 am by Shel Holtz | For Immediate Release | Marketing
Guest reviewer Robin Browne offers his thoughts on “Evangelist Marketing: What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn’t),” by Alex L. Goldfayn. Here’s the description of the book:
“In Evangelist Marketing, Alex Goldfayn argues that technology companies succeed in spite of their marketing, not because of it. He says that if consumer tech makers ceased all marketing activity today,…
Posted on February 14, 2012 9:52 am by Shel Holtz | Marketing | Social Media
You can’t open your browser these days without being bombarded with posts about Pinterest, the social-visual-bookmarking-scrapbooking site. Still in invitation-only beta, Pinterest is attracting women in droves and driving more traffic to retail sites than Facebook. All this is driving bloggers to write posts with headlines like 8 ways to use Pinterest for nonprofits and Six steps to driving traffic from…
Posted on January 5, 2012 10:10 am by Shel Holtz | Business | Marketing | Research | Social Media
A few years back, in working with an organization to organize its social media efforts under a strategy, we found that the company had over 50 Facebook pages and groups. Most had fewer than a dozen or so fans, most likely because nobody was supporting these pages with content and interaction. Ultimately, we winnowed the number down to the five…
Posted on September 21, 2011 6:11 am by Shel Holtz | Marketing | New Media | Publishing
Publishing books isn’t exactly new to businesses. In 2009, Forrester Research executives Josh Bernoff and Charlene Li made a splash with Groundswell, published by Wiley. It may be one of the more visible examples of a business—Forrester—publishing a book (the company got the royalties instead of the authors, the status quo for employees who write business books while employed), but because of the economics…
Posted on September 2, 2011 12:57 pm by Shel Holtz | Brands | Marketing | Media
During one of the breaks during my daylong workshop in New Zealand, I sat down with Tom Pullar-Strecker, IT editor at the Dominion Post. We chatted about one of the workshop themes, the idea that companies have to think like publishers. Part of the discussion turned to brand journalism.
That wound up as the focus of Pullar-Strecker’s article, which is mostly accurate in…
Posted on August 27, 2011 8:55 am by Shel Holtz | Marketing | PR | Social Media | Twitter
Amidst all the positive buzz Morton’s steak house generated with its delivery of a steak to Peter Shankman at an airport baggage claim, there’s also a fair amount of criticism, dismissal and snark.
In case you missed the story, Peter (founder of HARO, social media A-lister and all-around good guy) tweeted jokingly to Morton’s Twitter account that a porterhouse waiting for him when he landed…
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