Holtz Communications + Technology

(c) Can Stock PhotoNobody goes into the planning for a communications effort believing the customer is a tabula rasa, a blank slate. Knowing customers have interests, biases and other characteristics is the very reason we conduct audience research. Having seen new research from The Futures Company, however, I’m wondering if that research digs deep enough.

When we study the people who comprise our…

Image (c) CanStockLet’s wrap the week with a look at some of the stories that crossed my news feeds over the last seven days. In case you’re interested, I collect the items from which I choose Friday Wrap items in a link blog at linksfromshel.tumblr.com.

I was lucky enough to be in the audience…

Image (c) Can Stock Photo“Thank God it’s Friday,” I hear you shout, since Friday promises another edition of the Friday Wrap. And indeed, here it is! I draw these items from the last seven days of my various feeds. I save the interesting items for consideration in the Wrap (and for Monday’s episode of For Immediate Release) on my link blog, which you’re welcome…

Choosing the right medium for communication has always been a critical step in the strategic planning process. Crafting communications to accommodate audiences’ tendencies to shift seamlessly from one medium to another, however, has never been a consideration.

Through casual observation, it has become obvious that people do switch fairly seamlessly between media these days. Thanks to research just out from Google, which…

Image (c) CanStockPhotoI’m sorry I missed last week’s Wrap—I was in Brazil (even longer than I expected; my flight home was cancelled due to Tropical Storm Isaac, leaving me in Sao Paulo two days longer than planned). But I’m back with my weekly review of stories from the last week I found in my feeds and thought were interesting or important enough to share with…

Every week, I find fascinating items in my various newsfeeds. I’d like to blog about them all, but time is short. The Friday Wrap is a review of some of the most interesting. I select them from my link blog.

So you’re an Australian company and you’ve set up a Facebook page dedicated strictly to customer support. The…