Posted on January 16, 2014 3:17 pm by Shel Holtz | Marketing
Early this month, I caught the following tweet as I was watching my Twitter feed:
I didn’t attend New Media Expo this year and I haven’t seen or heard Scott Stratten‘s talk. Since I have no context for the remark, it would be foolhardy to critique anything Scott had to say. But I was reminded of the tweet as I read Daniel Kraft’s post…
Posted on December 27, 2013 9:14 am by Shel Holtz | Content | Visual Communication | Pinterest | Advertising | Brands | Business | Channels | Facebook | IABC | Internal | Marketing | Mobile | PR | Publishing | Search | Social Media
Here at Holtz Communication + Technology, we hope your holiay season has been everything you wished for and that 2014 brings you success and happiness. Even as things wound down for the year at HC+T headquarters, I still collected a treasure trove of great stories you may have missed. You can check out (and follow) the collection of stories from…
Posted on December 20, 2013 8:52 am by Shel Holtz | Content | Instagram | Visual Communication | Pinterest | Brands | Channels | Customer Service | Marketing | Research | Social Media
You would think the holiday season would mean a slowdown in news, research and reports, but the last week has seen plenty of useful and usable content cross my feeds. Here are some of the stories I found most interesting, even though they didn’t bubble to the top of the trend lists. If you’d like to follow every story I peg for…
Posted on December 16, 2013 12:36 pm by Shel Holtz | Brands | Marketing | Social Media
When plotting a social media campaign, it’s just human nature to consider the key players. Facebook, YouTube, Twitter, Pinterest, Instagram—that oughta do it, given the potential reach based on their overall user numbers.
There are countless other players out there, though, that might deliver even better results, not based on how many people use the service but, rather, what they use it for and…
Posted on December 16, 2013 10:22 am by Shel Holtz | Marketing | Social Media
When Julia Louis-Dreyfus offered up a stark view of Columbia, Maryland—where her HBO series, Veep, is filmed—residents didn’t take kindly to it.
Even though she tweeted an apology for the remarks she made in a Vulture interview, residents went on defense with tweets of their own saying things like, “#AwesomeColumbia is where we work, play & live to give! We don’t care what others say…this is our…
Posted on December 13, 2013 9:16 am by Shel Holtz | Content | Instagram | Visual Communication | Brands | Business | Ethics | Google+ | Marketing | Media | Mobile | PR | Search | Social Media | Technology
(c) Can Stock PhotoI don’t usually start the Wrap with a commercial, but I want to let you know about an eight-week, interactive, online workshop I’m presenting with my friend and colleague, Thornley Fallis CEO Joseph Thornley. For the third year, we’re offering the course on strategic social media through IABC. Each week, you’ll work through a multimedia learning module created using a…
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