Posted on December 11, 2013 8:46 am by Shel Holtz | For Immediate Release | Marketing | Social Media
"Our position is that a perfect storm is coming," say Joseph Jaffe and Maarten Albarda as an attention-grabbing way to start a discussion about ZERO: Zero Paid Media as the New Marketing Model, the new book by the two authors published by Wiley in October 2013.
It may already be here, adds Jaffe: "In the book, we introduce several key arguments - business,…
Posted on December 9, 2013 11:33 am by Shel Holtz | Content Curation | Marketing | Search | Social Media | Video
Content marketing in all its guises is designed to attract and engage a target audience. Ultimately, you want those audiences to do business with you, but you have to find and engage them first.
Those guises included everything from thoughtful articles injected into editorial streams via native advertising schemes to clever tweets deployed during a real-time event. I’m still on the…
Posted on December 6, 2013 10:21 am by Shel Holtz | Instagram | Visual Communication | Pinterest | Advertising | Brands | Business | Crisis Communication | Facebook | Gamification | Marketing | Mobile | Research | Social Media | Technology | Twitter
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Posted on November 29, 2013 11:16 am by Shel Holtz | Instagram | Crisis Communication | Ethics | Marketing | Mobile | PR | Social Media
I hope all of my American readers enjoyed a warm, restful and rewarding Thanksgiving Day. My readers are among the most important parts of my life for which I gave thanks yesterday—along with my family, friends, and colleagues. I’m also thankful that the communications profession continues to provide so many opportunities for commentary, experimentation and significant contributions to employers and clients…
Posted on November 22, 2013 9:07 am by Shel Holtz | Content | Pinterest | Advertising | Blogging | Business | Content Curation | Crisis Communication | Ethics | Marketing | PR | Research | Social Media
We had a great turnout at the Social Media Breakfast East Bay, with about 75 participants convening on a diner in Oakland to hear Robert Scoble and Shel Israel talk about the Age of Context, the theme of their excellent (and highly recommended) new book. As one of the event co-organizers, I was chuffed (as my British podcast co-host would…
Posted on November 21, 2013 9:02 am by Shel Holtz | Content | Marketing | PR | Video
Short-form video news updates could be a great way to keep your audiences up to date on company news and activities using a format that invites viewing.
PayPal, the eBay-owned payments company, shares one every week with employees. PayPal in 90 Seconds offers a quick, engaging tour around PayPal’s world, letting employees know what other employees are up to in parts of the…
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