Posted on November 18, 2013 10:49 am by Shel Holtz | Customer Service | Marketing
(c) Can Stock PhotoMost of brands’ visible social media activities address only the top of the marketing funnel, creating awareness among consumers and getting them to consider doing business with the brand. People engage in social media through the entire funnel, though, right down to loyalty and advocacy, where the funnel is at its narrowest.
The deeper you get into the funnel, the…
Posted on November 15, 2013 10:00 am by Shel Holtz | Visual Communication | Pinterest | Advertising | Brands | Content Curation | Facebook | Gamification | Google+ | Marketing | Research | Twitter
(c) Can Stock PhotoI’m trying out a new format for the wrap that will make it a quicker read for you while allowing me to include more items that you might have missed over the course of the week. Let me know if you like it. I’ll elaborate on two or three stories at the top of the Wrap, then more briefly…
Posted on November 8, 2013 8:06 am by Shel Holtz | Instagram | Pinterest | Advertising | Brands | Facebook | Google+ | Marketing | Mobile | Social Media | Social networks
With the Twitter IPO leading the pack, a flood of important and interesting stories and reports has surged across the digital and social space. Here are some you might have missed. You’re welcome to explore the collection of all the stories from which I choose those appearing here in the Wrap. I save them at my link blog at LinksFromShel.tumblr.com.
Posted on October 25, 2013 12:09 am by Shel Holtz | Content | Instagram | Visual Communication | Pinterest | Brands | Content Curation | Facebook | Marketing | Measurement | Twitter | Video
Greetings from New York, where I conducted a workshop today on employee ambassador programs and will speak tomorrow on crisis communication to employees—all part of IABC and Prescient Digital’s annual global intranet summit. Here’s this week’s wrap-up of research and articles of interest to communicators that may have escaped your notice. I collect all the articles I’ll consider for inclusion in the Wrap in my link blog at
Posted on October 18, 2013 7:02 am by Shel Holtz | Advertising | Customer Service | Facebook | Google+ | Marketing | PR | Twitter
Image (c) CanStock PhotoChanges to services at the big three—Google, Facebook and Twitter—lead this week’s review of news, announcements and research. I collect stories for the Wrap in my link blog at LinksFromShel.tumblr.com, which you’re welcome to follow.
Shrug off the real-time and native advertising phenomena all you like. The skeptics aren’t stopping the world’s largest PR…
Posted on October 4, 2013 9:35 am by Shel Holtz | Brands | Business | Channels | External | Marketing | Research | Social Media
Image (c) CanStockPhotoIt was hard keeping the Wrap down to a reasonable number of items this week, so I stopped trying. Not everything I flagged is here, though, so if you want to see all the entire collection of stories from which I drew this week’s bits and pieces, visit my link blog at LinksFromShel.tumblr.com.
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