Posted on July 12, 2016 10:55 am by Shel Holtz | Brands | Internal | Mobile | Social Media
Snapchat, the messaging app that has won over youth audiences but confounded adults, is going mainstream. Among U.S. adult smartphone users over 35, 14% are now using the app, according to a Wall Street Journal article; the numbers jump to nearly 38% for those 25-34. The numbers will continue to climb.
The grown-up adoption of Snapchat signals that it could scale…
Posted on June 30, 2016 8:35 am by Shel Holtz | Internal | Marketing | Presentations
Influencer marketing is overtaking just about every other method when it comes to delivering results. One study found marketers achieved an average return on investment of $6.85 for every dollars spend on influencer marketing. (It’s even better for consumer packaged goods, which gets ROI of $11.33, and retailers, whose ROI is $10.48.) Another study revealed that 22% of customers are acquired…
Posted on June 24, 2016 12:21 pm by Shel Holtz | Virtual and Augmented Reality | The Workplace Experience | Content | Instagram | Visual Communication | Wearables | Advertising | Business | Channels | Facebook | Internal | Marketing | Media | Mobile | PR | Research | Social Media | Technology | Twitter | Video
The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories…
Posted on June 22, 2016 3:27 pm by Shel Holtz | The Workplace Experience | Internal | Mobile
A new survey finds nearly 20% of full-time employees are productive fewer than five hours a day. The cause of that lost productivity? Smartphones.
We have been here before. First, employers blamed the Web for lost productivity. They responded by blocking access to the Web, only to open it later when they realized it actually contained work-related content. Later, social media…
Posted on June 15, 2016 10:02 am by Shel Holtz | The Workplace Experience | Business | Internal | Participatory Communication | Social networks
The communication role of the people manager has achieved mythic proportions, becoming one of the sturdiest of sacred corporate cows. Companies embarking on change initiatives or seeking to build employee engagement include the manager as a matter of routine. To be sure, managers play a critical role in such activities. The problem is, it is practically impossible to ensure consistent…
Posted on May 31, 2016 7:23 am by Shel Holtz | Business | Internal
Any internal communication needs to pass three tests before employees will act on it. First, it has to pass the logistical test. Was it in the right language? Was it legible? Did it arrive on time? Second, it must get their attention. So far, so good; internal communicators can handle logistics and attention. The third test is often our biggest…
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