Holtz Communications + Technology

It happens every January, as surely as the Tiffany ball will drop in Times Square on New Year’s Eve: Edelman has released its annual Trust Barometer with a focus on the public’s views on innovation and the pace of change, along with the usual dimensions of trust the survey tracks every year. Neville and Shel examine some of the study’s…

German publisher Alex Springer—which owns Politico, among other media properties—has inked a deal with OpenAI, which means ChatGPT will be able to include news in its responses to prompts. Debate over the pros and cons is robust, and there are implications for organizations trying to get their news into the mix. In the December long-form episode, Neville and Shel explore…

Pundits are proclaiming social media dead (or dying), and they have data to back up their beliefs. If it’s true, what does it mean—for society, for networking, and for business? Neville and Shel examine the evidence and trends and discuss the implications in the monthly long-form episode for November. Also in this episode:

• ChatGPT pauses new signups and other news
• A look at…

A review of the trove of articles about how brands have addressed the conflict in the Middle East suggests that there is no way to satisfy everybody, even for brands that opt to say nothing at all. Neville and Shel explore the peril of speaking out, even as expectations continue for companies and their CEOs to address societal issues. Also…

Artificial Generative Intelligence (AGI) has been widely available publicly for less than a year, but the public relations industry has moved quickly to assess its potential and begin the process of implementation. How is it going so far? A brief from the PR Academy looks at the state of AGI in PR. Also in this monthly long-form episode:

• Acast has…

“Pity Marketing” is having a moment. Multiple reports have surfaced of people sharing tales of woe, mostly on the X (formerly Twitter) social network, leading many who see the posts to pull out their wallets. Could the same technique work for bigger brands? Also in the August long-form episode of “For Immediate Release”:

• The Associated Press has published its AI guidelines for journalists
• Big…