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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Everything old is new again, the saying goes. Despite touting the idea of a press release as a destination being a new idea, it actually dates back about 15 years—and retains all of its value. Neville and Shel explore the idea of defeating paywalls with destination press releases in this monthly long-form episode of “For Immediate Release.” Also in this episode:

  • Follow-ups to…

A petulant venue owner is using facial recognition software to keep people with whom he has issues from entering his spaces—including a mom with a Girl Scout troop. Also in this monthly long-form episode of the “For Immediate Release” podcast, Neville and Shel discuss the value of virtual goods and whether brands should start taking them seriously; business schools are exploring the potential…

Despite the forecasts of some pundits, it is still too early to predict Twitter’s complete collapse. Still, it is not outside the realm of possibility. (Since we recorded this episode on Saturday, November 19, CBS has halted its activity on Twitter, blaming Elon Musk’s “turbulent and potentially devastating moves following his takeover of the company,” according to Variety. It is worth considering the…

According to a new PwC survey of 1,000 senior U.S. business leaders from across industry sectors, businesses have bought into the inevitability and utility of the metaverse. The study also surveyed 5,000 U.S. consumers who are less aware and enthusiastic than executives are. Also in this monthly long-form episode of “For Immediate Release”:

  • Gartner has released ins 2022 Hype Cycle for Emerging…

Topics up for discussion in the monthly long-form episode include the following:L

  • Are holograms about to go mainstream?
  • There is outrage over revelations of massive wrongdoing by Uber. Will everyone keep riding them anyway?
  • Uses of NFTs are expanding far beyond collectible artwork for investment purposes.
  • How Wikipedia remediated dozens of fake articles could be a lesson for the rest…

In the monthly long-form episode for June, Neville and Shel consider a Google employee’s claim that the company’s AI has become sentient, the reactions the claim has provoked, and what it might mean for business communicators. Also in this episode:

  • Is being in the office really the only way for employees who don’t normally work together to encounter one another?
  • The tangled truth…

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