Posted on December 6, 2004 9:29 am by Shel Holtz | Business
Among bloggers, Sun Microsystems’ Chief Technology Officer, Jonathan Scwhartz, is a star. As one of the highest-ranking corporate officials to put keyboard to blog, he has become a prominent advocate for the kind of connection a blog can create between a company and its audiences. Business 2.0 offers up an interview with Schwartz on how to blog effectively. Among Schwart’s observations:
What I’m…
Posted on December 1, 2004 6:24 am by Shel Holtz | Business
InfoWorld reports that Highbeam Research has appointed a Chief Blogging Officer. According to the InfoWorld blog, “TechWatch,” Christopher Locke is likely the first CBO in the business world, although the idea has apparently been bandied about on a few blogs. (It has, for instance, been suggested that Robert Scoble be named Microsoft’s CBO.) Highbeam, which wants Locke to help develop new blogging…
Posted on November 30, 2004 9:59 am by Shel Holtz | Business
Thanks to Corporate Engagement for pointing me to a terrific post by Jeremy Wright on three key reasons companies can derive value from blogs: information aggregation, knowledge management, and feedback loop. Wright’s full post provides insight into each of these drivers. For instance,...
The more knowledge you can store, the more you and your company become industry Thought Leaders. After all, who…
Posted on November 30, 2004 9:45 am by Shel Holtz | Business
“Pro-Ams” are amateurs who pursue their hobbies to professional standards. I first read about Pro-Ams in a FastCompany article that details the influence of pro-ams in everything from the popularization of rap music to the infiltration of Linux into the Windows world. The article’s author, Charles Leadbeater, along with co-author Paul Miller, has written a book on the subject, “The Pro-Am Revolution,” which…
Posted on November 29, 2004 7:55 am by Shel Holtz | Business
Target’s Web site, as you probably know by now, included an ad for marijuana. The problem with the server caused a stir in the blogosphere, with some calling it a PR crisis and others insisting that it wasn’t a big deal (like Jeremy Zawodny, who writes, “It’s a stupid mistake. Are we too screwed up to realize that companies are composed of people and that…
Posted on November 19, 2004 5:05 am by Shel Holtz | Business
The National Basketball Association has fined Dallas Mavericks owner Mark Cuban for remarks he posted to his blog. It may be the first case of a CEO suffering consequences from blogging as opposed to the cases of employees who have lost their jobs over their posts. According to a post on FC Now, Cuban opined that the league shouldn’t have started the…
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