Posted on November 19, 2004 4:51 am by Shel Holtz | Business
The face-to-face relationships between PR counselors and clients means these jobs will probably stay in place. But lower-end public relations jobs—like the employees who perform media monitoring and evaluation tasks—could be shifted to places like India where the work can be done equally well at significantly reduced costs.
According to Anne Gregory, president of the Institute of Public Relations, “I think some of the elements…
Posted on November 18, 2004 7:25 am by Shel Holtz | Business
Want to know about the latest applications for patents dealing with online navigation? How about fuel cells, optical systems or shoes? Head on over to FreshPatents.com, where new patents applications are listed by category. And you don’t have to check the site regularly, since each subcategory includes a link to the RSS feed. The Invent Blog notes that access to such…
Posted on November 15, 2004 9:18 am by Shel Holtz | Business
If you don’t think music and sound influence perceptions of a brand, just think America Online and that voice informing you “You’ve got mail.” Or how about General Electric and its ditty, “We bring good things to life”? Now think about what you hear when you call a company and hear the voice recording. How much does that recording reflect or support the brand? Most just…
Posted on November 11, 2004 4:14 pm by Shel Holtz | Business
It has been a truism in the book publishing industry for, well, forever that a lot of books get published but only a fraction of them are reviewed in the New York Times Book Review or other mainstream review vehicles. More and more, though, readers are paying attention to what bloggers say about books that don’t get mainstream attention. NPR’s Karen Grigsby…
Posted on November 11, 2004 2:44 pm by Shel Holtz | Business
According to a Business Week article, investors are looking for ways to make some money from the blogging phenomenon. So far, the best bet seems to be software tools that let big businesses build and manage blogs.
Software that trolls blogs looking for useful information also is getting attention. Cymfony, a startup in Newton, Mass., sells software that big companies are…
Posted on November 10, 2004 5:05 pm by Shel Holtz | Business
The issue of employee policies for blogging has been making the rounds of the PR-oriented blogs for a couple months now. I’ve reported on the issue, as has Neville Hobson, Steve Rubel and a host of others. From these reports, it would take about 10 minutes to cobble together a sound policy and another hour to turn it into a document or…
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