Posted on December 13, 2004 9:07 am by Shel Holtz | Business
We’ve heard enough rah-rah over how much better RSS feeds are than e-mail for online marketing. Show us the proof already.
That’s exactly what Greedy Girl has done. Blogger Kari Sullivan describes herself as “just one girl running several businesses.” After dropping her opt-in e-mail lists and converting all her viral marketing efforts to RSS, Sullivan kept track of the results, which she sums up as “Tons…
Posted on December 13, 2004 8:30 am by Shel Holtz | Business
Veteran blogger Jeremy Wright (if anybody can be described as “veteran” for so new a medium) has opened a Web site devoted to matching bloggers with employers. According to a press release, the site, Blogger-Jobs.com, is designed to place bloggers in jobs that are suited to their skills. In addition to companies needing writers to handle their corporate and sponsored blogs, Wright…
Posted on December 8, 2004 12:01 pm by Shel Holtz | Business
Frank Barnako of CBS Marketwatch reports that Blogads, the company that sells ads for placement on blogs, is getting its ads onto as many as 100 blogs daily, compared to 10 or 20 a few months ago. According to Blogads founder Henry Copeland, quoted in BusinessWeek Online, “More money (will flow to) more (blog) authors as smart advertisers bypass publishers and pay…
Posted on December 8, 2004 7:59 am by Shel Holtz | Business
iVillage.com, the women’s online community, has hosted message boards for a decade where women have exchanged financial tales. The company plans to launch blogs within six months, recognizing first that blogs are a natural extension of message boards, and second because readers increasingly are turning to blogs for financial advice.
An article from Dow Jones Newswires appearing in the Chicago Tribune (subscription…
Posted on December 7, 2004 9:33 am by Shel Holtz | Business
Workers represent one of the constituencies that make up the “social audience.” Employing blogs, workers are beginning to shine the light on business practices that might otherwise go unreported. In a post on Bleeding Edge, the example of ea_spouse is offered up as a symbol of the potential for blogs to serve as a nexus for workplace activism. The wife of an…
Posted on December 7, 2004 8:59 am by Shel Holtz | Business
There’s already been plenty of chatter about Marqui’s program to pay bloggers to write about the company. Today’s Globe and Mail offers an in-depth look at the program, including interviews with some who doubt its wisdom.
Jason Calacanis, co-founder of New York-based Weblogs Inc., is among those most concerned about the pay-to-blog model. He says the separation of advertising and content works well in…
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