Thanks to Corporate Engagement for pointing me to a terrific post by Jeremy Wright on three key reasons companies can derive value from blogs: information aggregation, knowledge management, and feedback loop. Wright’s full post provides insight into each of these drivers. For instance,...

The more knowledge you can store, the more you and your company become industry Thought Leaders. After all, who wouldn?t visit your website every day if it had every bit of industry news, opinion and innovation that?s needed? Your competitors would, your employees would, industry watchers would and journalists would. All of a sudden you are defining your industry in a whole new way - something that most companies would absolutely kill for.