Holtz Communications + Technology

There’s plenty of evidence that business is adopting content curation, but the practice hasn’t been around long enough for organizations to innovate more targeted, results-focused uses.

Business takes many of its lessons from how everyone else makes use of social tools. To start applying content curation, communicators need to pay attention to how others are using the crop of curation tools that have found…

Back in 2005, when IBM first encouraged its employees to blog publicly about their work, the company explained the initiative in part by noting that no marketing campaign could evangelize the company’s work better than its own employees.

In recent years, it has become more and more common for organizations to find ways to get employees into the social media space to…

Without explanation beyond encouraging “an authentic dialogue,” Facebook has reversed a policy that allowed pharmaceutical companies proactively moderate wall comments, deciding which they would move forward and which they would delete. As a result, several pharmas—Astra Zeneca, for example, and Bayer. Others, like Amgen, suspended their plans to introduce pages.

The change does not apply to product-specific pages, but it does affect pages dedicated…

Cisco Systems may be under seige by investors—including no less than Ralph Nader—but at nobody can blame the company’s communications team of failing to do its part.

Earlier this month, Cisco relaunched its corporate news site with a new name— The Network—and a new approach to sharing news and information. “A piece of content that is shared with a friend, or friends, or followers, or the world is the…

Greenpeace learned its lesson well.

Back in March 2010, in response to YouTube’s removal of a Greenpeace-produced parody TV commercial, the advocacy organization launched a campaign against Nestle that ultimately forced the powerhouse consumer products company to seek a new source for its palm oil. Palm oil from non-rainforest sources is more expensive and Nestle was taking its time trying to find an…

The real-time dimension of social media has challenged businesses to rethink their slow, deliberative processes in order to address the speed with which their brands can be damaged. Every minute it takes to hold conference calls, sit in meetings, get legal review and wordsmith offical responses is a minute in which thousands of uncomplimentary messages can be distributed to millions…