Holtz Communications + Technology

Jay Baer is one of the smartest guys working in the social media space, but I don’t think he got it right when he claimed that Facebook’s Timeline for brand pages “betrays small business.”

I read the post and started applying Jay’s concerns to two Facebook pages I manage. Granted, they’re not small business pages. They’re even smaller than that. One is the page for my podcast, For Immediate…

Come the end of the month, the timeline will become the gateway to all Facebook pages. That’s when Facebook plans to flip the switch so that all pages, not just those managed by companies that have opted for it, will get the timeline treatment.

Opinions about timeline for brands are divided, but there are examples of organizations that have already demonstrated that they…

Palo Alto Networks is out with its annual numbers on employee work time spent on social networks. The company’s conclusions are based on analyzing raw data from 1,600-plus companies for a seven-month period last year. Their press release on the study confirms something we already suspected: “explosive growth in global social networking and browser-based file sharing on corporate networks, with a 300…

The Social Media Strategist: Build a Successful Program from the Inside Out, by Christopher Barger, is the latest book to be reviewed by FIR Book Review editor Bob LeDrew. From the book description:

“In today’s fast-paced professional climate, large companies are learning that launching a website and taking a wait-and-see approach to engaging customers is not enough. Competition is fierce, and those who…

I’ve been spending a lot more time than usual on Facebook lately. Two recently formed groups are the culprits. Both are work-related. The first is the home to a largely intellectual discussion of how Wikipedia can work more closely with official representatives of organizations to ensure their companies’ entries are accurate and up-to-date. Wikipedia’s founder and Wikia owner Jimmy Wales has joined the…

A few years back, in working with an organization to organize its social media efforts under a strategy, we found that the company had over 50 Facebook pages and groups. Most had fewer than a dozen or so fans, most likely because nobody was supporting these pages with content and interaction. Ultimately, we winnowed the number down to the five…