Posted on September 19, 2013 11:33 am by Shel Holtz | Business | Crisis Communication | Customer Service | Internal | Social Media | Trust
The skepticism, risk-aversion and ignorance that held companies back from embracing digital and social media is fading. Senior leaders are taking responsibility for their companies’ digital strategies, according to a McKinsey & Company report. That’s good news, since leadership’s failure to pay attention to digital is most often cited as the reason initiatives fail.
The C-suite’s discovery that digital pays is producing some great…
Posted on September 13, 2013 8:08 am by Shel Holtz | Content | Instagram | Business | Content Curation | Crisis Communication | Customer Service | Facebook | Google+ | Marketing | Technology | Twitter
The big stories this week centered on twitter’s IPO, announced (of course) in a tweet, and tasteless brand tributes on the solemn anniversary of the September 11 terrorist attacks. (If you haven’t seen AT&T’s tweet or the sign in the Marriott lobby, did you just awaken from a coma?) In the Friday Wrap, I try to report on smaller stories of great interest to…
Posted on August 23, 2013 4:56 am by Shel Holtz | Business | Ethics | Intranets
(c) Can Stock PhotoThe announcement that the Huffington Post will reject anonymous comments beginning next month has sparked debate over online anonymity. The desire to eliminate trolls from the conversation is certainly understandable. Anybody who has read comments on YouTube videos knows how anonymity can drag the discussion into the gutter. Incivility reaches new levels when there is zero accountability.…
Posted on July 30, 2013 11:04 am by Shel Holtz | Business | Social Media
I’ve had several encounters with CEOs recently. When the subject of social media arose, the reactions generally ran from mild interest to dismissal. One, when asked if the block on employee access to social networks could be removed, delegated the response to an IT executive, adding that social media was really something geared toward the young and that not everybody could be…
Posted on July 26, 2013 8:04 am by Shel Holtz | Visual Communication | Brands | Business | Content Curation | Ethics | Facebook | Google+ | Marketing | Mobile | Twitter | Web
Image (c) CanStock PhotoYou have undoubtedly already heard about Facebook, which is suddenly a darling among investors again as its mobile advertising platform has taken off, stoking profits more in line with the market’s expectations when the company first went public. Data reveals that Facebook is beating out niche sites for local searches, and the number of mobile users in the U.S.…
Posted on July 19, 2013 8:34 am by Shel Holtz | Content | Instagram | Visual Communication | Pinterest | Advertising | Blogging | Brands | Business | Facebook | Marketing | Measurement | Mobile | Social Media | Social networks
(c) Can Stock PhotoEdelman sparked a lot of conversation this week with its report on PR’s role—and the need for ethical behavior—in the growing field of native advertising. I’ll talk about that, and some contrary points of view, on Monday’s episode of For Immediate Release. In the meantime, a lot of other news and research was shared during the past week, some of the most interesting…
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