Posted on August 11, 2016 4:03 pm by Shel Holtz | Chatbots | Brands | Social networks
It’s not the first instance, but The New York Times’ Olympics messages from Deputy Sports Editor Sam Manchester represent the first time it has been called Text Message Journalism. What should follow are brand efforts at Text Message Brand Journalism.
Posted on August 5, 2016 12:46 pm by Shel Holtz | Chatbots | Content | Instagram | Visual Communication | Pinterest | Audio | Brands | Business | Ethics | Facebook | Legal | Marketing | Measurement | Media | Mobile | PR | Research | Social Media | Technology | Transparency | Trust | Video
Two new sections make their debut in today’s Wrap: Video (which may well become a recurring section) and Instagram Stories (just because there was so much diverse reporting on the new Instagram feature). The Friday Wrap is, my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect…
Posted on July 29, 2016 11:53 am by Shel Holtz | Chatbots | Virtual and Augmented Reality | Content | Visual Communication | Advertising | Brands | Business | Crisis Communication | Facebook | Location-based Services | Marketing | Media | Mobile | PR | Research | Social Media | Social networks | Technology | Twitter
Welcome to the Friday Wrap, my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as…
Posted on July 22, 2016 11:13 am by Shel Holtz | Chatbots | Virtual and Augmented Reality | Content | Advertising | Attention | Brands | Business | Channels | Facebook | Location-based Services | Marketing | Media | Mobile | PR | Publishing | Social Media | Twitter | Video
I thought a category dedicated to Pokémon Go would be one-and-done but alas, the smartphone game continues to produce stories with direct relevance for communicators. The special category is back in this edition of the Friday Wrap, my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect…
Posted on July 15, 2016 11:12 am by Shel Holtz | Sharing and Collaborating | Augmented Reality | Brands | Business | Channels | Ethics | Facebook | Location-based Services | Marketing | Measurement | Media | Mobile | PR | Research | Social Media | Twitter
What a week! There was so much news related to Pokémon Go, it rated its own category here in the Friday Wrap, my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed…
Posted on July 12, 2016 10:55 am by Shel Holtz | Brands | Internal | Mobile | Social Media
Snapchat, the messaging app that has won over youth audiences but confounded adults, is going mainstream. Among U.S. adult smartphone users over 35, 14% are now using the app, according to a Wall Street Journal article; the numbers jump to nearly 38% for those 25-34. The numbers will continue to climb.
The grown-up adoption of Snapchat signals that it could scale…
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