Posted on January 16, 2008 3:34 pm by Shel Holtz | Brands | Legal
Getting a degree in journalism back in the mid-1970s, when I got mine, required a class in journalism law. I suspect this is still true, but I wonder if a parallel class is required for students in PR, marketing, and communications majors. Based on the speed with which people working in these disciplines jump on lawyers, I would guess not.
I…
Posted on January 4, 2008 2:08 pm by Shel Holtz | Brands | PR | Social Media
I received an invitation a few weeks back to write a post for Brandweek, and was delighted to take Senior Online Editor Rory Thompson up on the offer. Of course, I don’t work in marketing—never have—so it took some thought to come up with a theme that addressed branding. I settled on the impact bad customer service has on a brand and how social…
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