Posted on October 20, 2006 11:14 am by Shel Holtz | Blogging
Southwest Airlines’ Paula Berg just wrapped up a talk on the “Nuts About Southwest” blog, one of the really excellent examples of a company blog. Paula noted that she and three other members of the blog team moderate comments; she listed a number of criteria for comments that don’t make it, including specific customer service issues and politically incorrect meanderings.
Wisely, Southwest lists those…
Posted on October 20, 2006 10:01 am by Shel Holtz | Blogging | Podcasting
I’ve been chairing the Corporate Blogging and Podcasting conference in San Francisco, put on by Advanced Learning Institute. (Chairing, by the way, means that I conducted a pre-conference workshop, delivered the keynote, and introduce all the speakers.) My duties have kept me from blogging the conference, but Lee Aase from the Mayo Clinic has been doing yeoman’s work covering the event, including…
Posted on October 20, 2006 9:07 am by Shel Holtz | Blogging | Ethics
According to a story this morning at Online Media Daily, Edelman admitted yesterday that it is behind two more fake blogs (or “flogs”) launched on behalf of client WalMart. The revelations come in the wake of Richard Edelman’s commitment to abide by WOMMA’s guidelines on transparency.
Both of the blogs had appeared to be authored by WalMart supporters. According to the article by Tom Sibert:
One…
Posted on October 16, 2006 3:11 pm by Shel Holtz | Blogging | Crisis Communication
On his blog, Richard Edelman has responded to the flurry of conversation about the Wal-Marting Across America flog. To his great credit, he has apologized, acknowledged that the tactic was wrong, and indicated the company is going through an education process. He has replied to comments posted to his item, and has even posted a comment among those left to
Posted on October 13, 2006 4:59 am by Shel Holtz | Blogging | New Media
The first inkling I had that Edelman PR had stumbled again in its social media efforts on behalf of client WalMart came early yesterday when Laurel English emailed me a copy of the MediaPost story. Shortly after that, Donna Simmons—past president of PRSA’s Inland Empire (California) chapter forwarded along the same story. I covered the story in yesterday’s FIR, and have since been…
Posted on October 10, 2006 11:21 am by Shel Holtz | Blogging
I got weary a long time ago of posts announcing companies that have started blogging, but Robert Scoble’s post alerting me that Intel is blogging was intriguing enough to point to. The blog, IT@Intel, “features several of Intel???s top IT leaders, who share their perspectives and invite discussion on the issues they and other IT managers are facing today.” according to the blog’s…
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