I got weary a long time ago of posts announcing companies that have started blogging, but Robert Scoble’s post alerting me that Intel is blogging was intriguing enough to point to. The blog, IT@Intel, “features several of Intel???s top IT leaders, who share their perspectives and invite discussion on the issues they and other IT managers are facing today.” according to the blog’s “About” page; “The blog offers an ???inside look??? at Intel???s IT operations and provides opportunities for you to exchange ideas directly with the IT experts who keep Intel???s business running and growing.”

The blog will be governed by a set of principles, including these about comments:

• We will post comments, except for spam and remarks that are off-topic, denigrating or offensive
• We will reply to comments promptly, when appropriate

The initial posts are brief introductions from the bloggers who will contribute to IT@Intel, and commenting is light, but the blog is, after all, brand-spanking new. It’s intriguing that the blog launches during the company’s painful and sizable layoffs, but on the other hand, more direct engagement with constituents may reflect the company’s leaner, smarter attitude. I’m sure there will be those who will tell Intel everything that’s wrong with the blog, but credit to Intel diving in, especially during a time when it must seem easier to just stay below the radar.

Disclosure: Intel has been one of my clients off and on over the last couple years.