Posted on July 3, 2015 8:50 am by Shel Holtz | Sharing and Collaborating | Content | Instagram | Visual Communication | Advertising | Augmented Reality | Brands | Business | Facebook | Gamification | Legal | Marketing | Mobile | Politics | PR | Research | Social Media | Social networks | Twitter | Video
Flickr photo of wrapped-up dinosaurs courtesy of Matt BrownThe Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. Of special note this week: The number…
Posted on June 19, 2015 9:57 am by Shel Holtz | Content | Advertising | Attention | Brands | Business | Channels | Facebook | Legal | Location-based Services | Marketing | Measurement | Mobile | Politics | PR | Publishing | Search | Social Media | Trust | Twitter
The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. I collect material from which I select Wrap stories (as well as stories to report…
Posted on June 12, 2015 9:30 am by Shel Holtz | Content | Visual Communication | Wearables | Advertising | Attention | Brands | Business | Internal | Marketing | Media | Mobile | PR | Research | Social Media | Twitter | Video
Wikimedia Commons photo courtesy of Andrew DresselThe Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. I collect material from which I select Wrap stories…
Posted on June 5, 2015 9:30 am by Shel Holtz | Wearables | Advertising | Brands | Business | Channels | Crisis Communication | Customer Service | Ethics | Facebook | Marketing | PR | Research | Social Media | Social networks
Wikimedia Commons photo courtesy of EdwardThe Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines, though with the release of Mary Meeker’s annual report on the…
Posted on May 29, 2015 9:05 am by Shel Holtz | Content | Visual Communication | Pinterest | Advertising | Augmented Reality | Brands | Business | Marketing | Measurement | Media | Mobile | PR | Publishing | Research | Social Media | Technology | Twitter | Video
Flickr photo courtesy of Matt ReinboldThe Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines, though with the release of Mary Meeker’s annual report on the…
Posted on May 14, 2015 4:29 pm by Shel Holtz | Advertising | Death Watch
Advertising is dead.
It’s a popular sentiment. Search Google for the phrase and you’ll find close to 95,000 results, signifying widespread agreement with the notion. Surveys consistently show that few people trust advertising. Even measuring an ad’s effectiveness can be notoriously hard, since connecting a TV spot or a banner ad to an actual sale is next to impossible. Add to all this the…
Read The Full Post »