Posted on February 13, 2015 8:13 am by Shel Holtz | Content | Healthcare | Pinterest | Advertising | Brands | Business | Channels | Facebook | Marketing | Mobile | PR | Research | Search | Social Media | Twitter
Flickr photo of a wrapping machine at workcourtesy of of Rachel TayseI’m drafting today’s Wrap from a hotel room in Santa Fe, where I presented the second of a two-day workshop on polishing web writing with the great writing coach/consultant/trainer, Ann Wylie. As always, the Wrap is a rundown of news, posts, articles, and research that’s useful for communicators to know but that not…
Posted on February 6, 2015 9:52 am by Shel Holtz | Content | Instagram | Visual Communication | Advertising | Attention | Brands | Business | Crisis Communication | Marketing | Mobile | PR | Research | Social Media | Twitter
Flickr photo courtesy of Juhan Sonin
Some Super Bowl follow-up was inevitable in this week’s Wrap, along with the usual mix of news, reports, posts, and studies. As always, I bookmark everything I might consider for the Wrap—and for my podcast—on my link blog, which you’re welcome to follow.
Coca-Cola suspends automated tweet campaign after being suckered—It was a cute idea: Mark negative tweets with the hashtag…
Posted on January 30, 2015 11:48 am by Shel Holtz | Content | Visual Communication | Advertising | Augmented Reality | Brands | Business | Facebook | Location-based Services | Marketing | Media | Mobile | Podcasting | Research | Social Media | Twitter
Flickr photo courtesy of MartialArtsNomad.comIt was another big week for news, reports, posts, and updates of interest to communicators. There’s even more in my link blog, where I collect everything I might consider using for the Wrap—as well as my podcast. You’re welcome to follow it.
FCC warns hotels never to try blocking guest WiFi—After Marriott withdrew its petition for permission to block guest WiFi, the…
Posted on January 23, 2015 4:07 am by Shel Holtz | Sharing and Collaborating | Content | Visual Communication | Wearables | Pinterest | Advertising | Brands | Business | Facebook | Marketing | Media | Mobile | PR | Research | Social Media | Trust | Writing and Editing
Flickr photo of Venice wrapped up in 2011 courtesyt of Kristina D.C. HoeppnerGreetings from 39,000 feet. I have a jam-packed day Friday, so I’m taking advantage of in-flight WiFi to crank out this week’s Wrap. As always the Wrap is a summary of the last week’s news, posts, and other good stuff that has crossed my feeds that may not have gotten a lot of…
Posted on January 16, 2015 10:30 am by Shel Holtz | Sharing and Collaborating | Instagram | Wearables | Pinterest | Advertising | Brands | Business | Content Curation | Customer Service | Facebook | Marketing | Media | Mobile | PR | QR Codes | Social Media | Social networks | Trust | Twitter
Flickr photo courtesy of WetsunThe new year is heating up, as evidenced by a record number of items in today’s Wrap. There’s even more in my link blog, where I collect all the items from the past week I think would be useful or interesting for communication professionals; you’re welcome to follow it.
Marriott backs down—Marriott International has withdrawn its petition to the U.S. Federal…
Posted on January 13, 2015 11:51 am by Shel Holtz | Advertising | Ethics | Media | Publishing | Trust
Last September, as one small part of an outreach program aimed at getting schoolchildren interested in engineering, ExxonMobil paid for one of those BuzzFeed quizzes. You know the ones I’m talking about: Answer a series of questions in order to learn whether you’d be Belle or Aurora if you were a Disney princess.
In this case, the answers determined what kind of engineer…
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