Posted on December 12, 2006 11:07 pm by Shel Holtz | Marketing | Measurement | RSS | Web
I’ve been suggesting for a while to clients and workshop audiences that page views are increasingly irrelevant. Steve Rubel argues that so-called Web 2.0 applications built in Flash, AJAX, and other technologies will allow users to see and do everything they want from within a single page, rendering page views as a form of measurement inaccurate. In a comment to Steve’s post, I…
Posted on November 13, 2006 7:21 pm by Shel Holtz | Business | Ethics | Web
Note: I am cross-posting this from my travel blog. I’m pissed off enough that I want to give it as much exposure as I can.
I’m at the Renaissance Toronto Hotel Downtown, and until a few minutes ago, I was pleased with the hotel. I was upgraded due to my Marriott Rewards status to a nice split-level suite that overlooks an empty SkyDome.…
Posted on October 9, 2006 9:27 am by Shel Holtz | New Media | Web
I just got an invitation to participate in the beta for Slideshare, which I can best describe as YouTube for PowerPoint. The idea is to upload a PPT presentation, which is converted into a Flash format and shared on the site. You can tag your presentations to make them discoverable via search. And the code is available to either embed…
Posted on September 10, 2006 4:35 pm by Shel Holtz | Social Networking | Web
Cogenz, Niall Cook’s startup that aims to bring social bookmarketing to the enterprise level, is looking for corporate beta testers. According to Cook—known for the blog he started as a UK-based Hill & Knowlton public relations counselor—Cogenz is seeking one company per sector. Available sectors are listed on the company’s blog.
In addition to being able to use the site in its beta form,…
Posted on June 30, 2006 4:05 pm by Shel Holtz | Blogging | Technology | Web
I had written just a fairly lengthy post in the text entry field in Expression Engine, the blogging platform I use, and wanted to add a link. I clicked the “link” button, which opens a pop-up window where you enter the URL. But I had forgotten that I was using Microsoft’s Internet Explorer 7 (public beta 3). If I had listened hard enough, I…
Posted on June 15, 2006 1:44 pm by Shel Holtz | Web
Web-based AJAX applications like Writely are very cool, but I have my doubts that—at least for the time being—they can replace desktop applications. I spend far too much time writing and preparing/revising presentations on planes, and in many cases I do presentations in rooms where I have no access to the network. Hence, accessing online document creation and presentation tools just isn’t…
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