Holtz Communications + Technology

A tweet directed me to a TechCrunch guest post titled, “Dear Authors, Your Next Book Should be an App, not an iBook.”

While the post’s author, 21-year-old startup exec Cody Brown, doesn’t exactly make the case that books are dead, he does suggest that authors eyeing the iPad as a platform for their books are “missing the point:”

What do you think would have happened if George Orwell had…

Netralia CEO Jeremy Hague and I chatted for a bit over Skype today while I recorded the call using VodBurner, Netralia’s latest product. It couldn’t be simpler to use. Just click the “record” button on VodBurner when you’re ready to start the recording, have your conversation, then hang up. A box appears to let you know the video recording has been saved; click the button in…

Just some quick thoughts here on the latest developments in the Domino’s story:

First, the fact that you release a video in the Dave Neeleman mode (the former JetBlue CEO who offered a heartfelt apology for the Valentine’s Day 2007 crisis) doesn’t mean you’ll be forgiven—especially if you’re disingenuous in the video.

Using the same YouTube venue his two former employees used to post the clip that kicked off this…

Here’s an example of using a social channel for quick-and-dirty marketing in the nonprofit world:

Reaching out to prospective members has always been a challenge to IABC chapters. Even with the association’s record membership, which recently exceeded 16,000, finding people working in communications who can benefit from membership in a professional organization isn’t like, say, finding people who can use a better deodarant. Local…

I’ve been noodling around with a PowerPoint-slash-video approach to explaining the value of Enterprise Web 2.0 (or whatever you want to call social media behind the firewall) ever since I read an article that rejected its usefulness. The presentation has been evolving over the last couple months, and I finally decided to just finish it rather than continue trying to tweak and…

The CommonCraft blog today unveiled a new PaperWorks video: LinkedIn in Plain English. As usual, Lee and Saschi LeFever have done a first-rate job. At presentations, it’s become typical for me to hear from people who have LinkedIn accounts but aren’t sure what to do with them. This video—which CommonCraft produced as an assignment for LinkedIn—does a bang-up job answering that question.