Holtz Communications + Technology

Can you use somebody else’s social content to your own advantage without appearing opportunistic or self-serving?

Children’s Hospital Boston’s pediatric blog makes it clear that you can.

You’re probably aware by now of the YouTube video of twin babies babbling back and forth at each other as if their words comprised a real conversation. The video has garnered more than 18 million views. Ellen DeGeneris showed…

While attention is fragmenting across multiple web channels and formats, there are smart ways to use different pieces of the online puzzle to create a single, unified communication effort, even for something as simple as answering a question.

As copycats began creating cringe-inducing one-offs of the Old Spice Twitter-YouTube experiment, I suggested in a post on this blog that the real…

I was struck by Shmulik Weller’s introductory statement in a recent Search Engine Land post on search engine optimization (SEO) for video:

This is the year in which we will see video grow from a “frill” some businesses occasionally include on their websites, to an essential, competitive differentiator that drives SEO and increases brand identification.

I agree unreservedly. Video is becoming a critical element of…

Copycats were expected in the wake of the Old Spice response campaign, in which the Old Spice Man responded to tweets with brief YouTube videos. After all, despite a few party poopers who didn’t like the campaign and a few misguided claims that the campaign didn’t produce results, ad agency Weiden & Kennedy has shown that the campaign, including the Twitter-YouTube effort, has…

BooneOakley, an independent advertising agency, took one of those bold social media steps by redirecting its home page to a video on YouTube. The beginning of the video features the elements of a home page we’ve come to expect: an “about us” link, a “contact” link, a news section and the like. Clicking on these “links” either fast-forwards you to the part of the video that features the…