Posted on February 10, 2017 11:54 am by Shel Holtz | Chatbots | Virtual and Augmented Reality | Content | Visual Communication | Pinterest | Advertising | Brands | Business | Ethics | Facebook | Marketing | Media | Mobile | PR | Research | Social Media | Transparency | Twitter | Video
I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
This edition of the Wrap features a new category—The Values-Driven Marketplace—which reflects the meteoric rise of corporate activism and values-driven marketing. I wholeheartedly embrace this trend—I’ve been promoting it for years—but I worry that companies are launching…
Posted on February 3, 2017 4:04 pm by Shel Holtz | Chatbots | Virtual and Augmented Reality | Content | Instagram | Visual Communication | Audio | Brands | Business | Facebook | Instant Messaging | Marketing | Measurement | Media | Mobile | Podcasting | PR | Publishing | Social Media | Transparency | Trust | Twitter
I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
Volkswagen’s crisis response apparently paid off—Volkswagen has ousted Toyota as the world’s top carmaker. That’s remarkable, given that it wasn’t all that long ago some were predicting it wouldn’t even survive its emissions scandal. Despite some serious missteps…
Posted on January 13, 2017 3:42 am by Shel Holtz | Employee Engagement | Chatbots | Virtual and Augmented Reality | Management | The Workplace Experience | Content | Instagram | Visual Communication | Wearables | Books | Brands | Business | Crisis Communication | Facebook | Instant Messaging | Marketing | Measurement | Media | Mobile | Podcasting | PR | Research | Social Media | Transparency | Trust | Twitter | Video
I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
Employee engagement webinar—January 26, I’ll share 10 innovative and unexpected tactics communicators can employ immediately to build engagement. I’ll also talk about how engagement fits in a broader employee communication strategy designed to deliver bottom-line…
Posted on September 30, 2016 1:14 pm by Shel Holtz | Virtual and Augmented Reality | Content | Instagram | Brands | Business | Channels | Content Curation | Customer Service | Ethics | Facebook | Instant Messaging | Marketing | Media | Mobile | Politics | PR | Search | Social Media | Transparency | Trust | Video
I extract items for the Friday Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
One of the items I share this week reveals the marketers aren’t taking advantage of employees, a huge majority of whom use social media during their work days.…
Posted on September 28, 2016 10:01 am by Shel Holtz | Business | Ethics | Internal | Transparency | Trust
The current state of employee engagement isn’t pretty. According to Gallup, only 33% of employees are engaged with their jobs (that is, poised to deliver discretionary effort to help the company succeed).
Engagement isn’t everything, of course; other employee-related factors drive business results, from job satisfaction to a sense of purpose. But there’s a problem there, too. Gallup’s research indicates that “just four in 10…
Posted on August 12, 2016 11:06 am by Shel Holtz | Chatbots | Management | The Workplace Experience | Content | Instagram | Audio | Brands | Business | Channels | Ethics | Facebook | Marketing | Measurement | Mobile | PR | Publishing | Research | Social Media | Social networks | Transparency | Trust | Twitter
The Friday Wrap is, my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories…
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