Posted on April 7, 2017 2:10 pm by Shel Holtz | Employee Engagement | Chatbots | Virtual and Augmented Reality | The Workplace Experience | Content | Instagram | Advertising | Brands | Business | Facebook | Marketing | Measurement | Media | PR | Research | Search | Social Media | Technology | Trust | Twitter | Video
I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
PepsiCo withdraws Kendall Jenner ad—PepsiCo’s record of living its values has been undermined by a tone-deaf commercial that critics have accused of appropriating a serious message from the Black Lives Matter group for the purpose…
Posted on February 17, 2017 9:21 am by Shel Holtz | Employee Engagement | Chatbots | Virtual and Augmented Reality | The Workplace Experience | Content | Audio | Brands | Business | Facebook | Location-based Services | Marketing | Media | Mobile | Podcasting | PR | Search | Skype | Social Media | Trust | Twitter | Video
I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
On Thursday I’ll present a webinar on communication to employees about the political sides companies are taking. If you think this won’t be relevant to your company, think again. Organizations are figuring out that…
Posted on January 26, 2017 4:23 pm by Shel Holtz | Employee Engagement | The Workplace Experience | Internal | Mobile | Research
A lot of employee advocacy programs rely on apps that deliver content for employees to share. It’s a reasonable premise: These apps make it easy for employee ambassadors to find and share content they think their online communities will find interesting.
There’s a problem with this premise, however. If the app itself isn’t engaging, employees won’t make a habit of opening it.
Coming back…
Posted on January 24, 2017 9:22 am by Shel Holtz | The Workplace Experience | Internal | Trust
Employee engagement—that state when employees are motivated and able to give their best every day, committed to their employer’s goals and values—is woefully misunderstood. In response to low engagement scores, companies have invested millions of dollars in programs that may improve job satisfaction but have nothing to do with engagement. In some organizations, employees respond positively to engagement surveys even if they’re not…
Posted on January 13, 2017 3:42 am by Shel Holtz | Employee Engagement | Chatbots | Virtual and Augmented Reality | Management | The Workplace Experience | Content | Instagram | Visual Communication | Wearables | Books | Brands | Business | Crisis Communication | Facebook | Instant Messaging | Marketing | Measurement | Media | Mobile | Podcasting | PR | Research | Social Media | Transparency | Trust | Twitter | Video
I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
Employee engagement webinar—January 26, I’ll share 10 innovative and unexpected tactics communicators can employ immediately to build engagement. I’ll also talk about how engagement fits in a broader employee communication strategy designed to deliver bottom-line…
Posted on December 2, 2016 1:46 pm by Shel Holtz | Employee Engagement | Chatbots | The Workplace Experience | Content | Instagram | Advertising | Audio | Brands | Business | Channels | Crisis Communication | Facebook | Instant Messaging | Location-based Services | Marketing | Measurement | Media | Mobile | Politics | PR | SNCR | Social Media | Social networks | Trust | Twitter
I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
Writing for Mobile—As part of a client project, I have been researching the living daylights out of best practices, empirical studies, and real-world experiences when it comes to writing for mobile devices (mainly…
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