Posted on April 11, 2016 6:05 pm by Shel Holtz | Internal | Marketing | Media | PR | Technology
We’re living through 1992 all over again.
In 1992, the World Wide Web was taking off. While most websites were the creations of hobbyists and technologists, marketers were starting to pay attention. In public relations and organizational communications, though, there was little recognition that the web would even be a factor no less a sea change in the way communicators reach audiences.
According to…
Posted on April 1, 2016 12:20 pm by Shel Holtz | Virtual and Augmented Reality | Content | Instagram | Visual Communication | Brands | Business | Channels | Location-based Services | Marketing | Media | Mobile | PR | Research | Skype | Social Media | Technology | Transparency | Video
The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories…
Posted on March 31, 2016 2:13 pm by Shel Holtz | Content | Internal | Marketing | Media | Mobile | PR | Technology
The next big organizational communication frontier could be plain text, with an occasional emoji thrown in.
Chatbots—or just bots—are the technology behind these text missives that may—and should—become part of any company’s communication toolkit. I have grown increasingly convinced that bots will become vitally important.
Bots aren’t new. Twitterbots have been around for almost as long as Twitter has. Now, bot developers are employing Artifical…
Posted on February 5, 2016 11:00 am by Shel Holtz | Virtual and Augmented Reality | Content | Visual Communication | Advertising | Brands | Business | Ethics | Facebook | Legal | Marketing | Media | Mobile | Politics | PR | Publishing | Research | Social Media | Social networks | Technology | Twitter | Video
The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories…
Posted on January 26, 2016 10:09 am by Shel Holtz | Content | PR | Technology | Trust
Why don’t most producers of goods sell directly to customers? There are no Whirlpool stores. If you want a Whirlpool refrigerator, you go to Sears or some other retailer that sells appliances. Even if you visit the Whirlpool website, you will find that each product listing comes with a “Where to Buy” button.
Whirlpool is not in the direct sales business. Managing all those…
Posted on December 17, 2015 5:09 pm by Shel Holtz | Sharing and Collaborating | Channels | Internal | PR | Social Media | Technology
Oh, those pesky Millennials. So much blame is heaped on people born between the early 1980s and the early 2000s for a culture where conversation is deteriorating and everybody is texting. “We never talk anymore,” the complaint goes. MIT social studies professor Sherry Turkle has even written a book about it, alarmingly titled, “Reclaiming Conversation.” Meanwhile, recognizing that the highly coveted Millennial market is…
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