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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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The CommonCraft blog today unveiled a new PaperWorks video: LinkedIn in Plain English. As usual, Lee and Saschi LeFever have done a first-rate job. At presentations, it’s become typical for me to hear from people who have LinkedIn accounts but aren’t sure what to do with them. This video—which CommonCraft produced as an assignment for LinkedIn—does a bang-up job answering that question.

Shel HoltzI was standing among a group at a gathering of communicators, chatting about this and that. During the course of the conversation, a colleague raised an interesting point and the discussion veered off into opinions and analyses of the issue he raised. Later, I found myself in another group, where I brought up the earlier topic of discussion. This group…

What is the evolutionary path of social networks? Blogs might hold the answer. In the early days of blogging, blogs were independent units, unafilliated with other web content. Sure, you could link to your blog from elsewhere, but they didn’t integrate into websites. Today, it’s not uncommon to see “blog” listed as a core element of a website (like this) or even serving as the…

Gartner analysts are warning companies to be wary of investing in internal social networking. With Facebook poised to license its developer platform and several companies offering proprietary intranet-based social networking applications, Gartner’s analysts caution that social networking isn’t mature enough to warrant status as a critical business tool. VoiP and instant messaging are more beneficial, they say.

Over at IBM, the Blue Pages were…

Jeremy BurtonJeremy Burton is my new hero. The guy deserves a medal. At least some recognition.

Burton is CEO of Serena Software, a 800-employee company not too far from here in San Mateo, California. Serena provides a platform that lets businesses create application mashups without writing code or relying on IT. On November 2, Serena issued press release introducing “Facebook Fridays, which encourages…

At dinner, followed by drinks at the famous BoBi bar in Copenhagen, my long-time friend and colleagueAllan Jenkins expressed some dismay at what has become a common occurrence. He’ll get a call or email from somebody asking, “Are you going to be at the XYZ social media conference in (name city here) next week?”

“It sonds like a great conference,” Allan would reply. “I might have planned…

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