Posted on October 9, 2009 9:50 am by Shel Holtz | Business | Facebook | Marketing | Social Media | Social Networking | Twitter
Cross-posted from Stop Blocking.
Social media as a marketing mechanism is clearly hot. I can’t scan my feeds without finding yet another report of yet another study detailing companies’ increased commitment to and investment in social media. Here are just a few:
- eMarketer reports on an The Aberdeen Group study that found 63% of companies planned to increase their social media marketing budgets in 2009.…
Posted on July 14, 2009 3:18 pm by Shel Holtz | Mobile | Social Networking | Technology
Yesterday I shared my thoughts about the shift from work-life balance to work-life integration. My definition (but certainly not the process) is simple: Work-life balance presumes a clear boundary between work and the rest of your life while integration assumes you’ll be doing both all the time.
Some of the comments that resulted from the post challenged the idea of work-life integration,…
Posted on April 9, 2009 11:35 am by Shel Holtz | Social Networking
If you’re going to capture anybody’s attention, you need to do it where they’re spending their time. Increasingly, that’s social networking sites. According to a study from research company NetPop, time spent social networking has exploded 93% since 2006. That means around a third of the time U.S. Internet users spend online is devoted to communicating, not consuming.
Dig deeper into these social…
Posted on November 24, 2008 5:10 pm by Shel Holtz | For Immediate Release | Social Networking
LinkedIn, the business social network, has surged to 30 million profiles, most of them for business people with titles of director or higher. Still, a lot of people get their LinkedIn accounts, expand their networks, then wonder what to do with it. Chuck Hester, communications director for email company iContact, is a LinkedIn power user and author of an upcoming…
Posted on November 11, 2008 3:24 am by Shel Holtz | For Immediate Release | Social Networking
A major survey released today by AT&T shows that the use of social networking tools as part of everyday working life has led to an increase in efficiency.
“Enterprise 2.0,” a pan-European survey of more than 2,500 people in five countries - Great Britain, France, Germany, Belgium and The Netherlands - shows that of those employees…
Posted on September 28, 2008 7:16 pm by Shel Holtz | Blogging | Internal | Social Media | Social Networking | Wikis
The value of enabling social media for employees, both inside and outside the firewall, keeps getting reinforced by study after study, yet organizations continue to block access to external sources while resisting internal implementation citing excuses ranging from bandwidth and storage limitations to fears of diminished worker productivity.
Aberdeen Group has produced another study the naysayers can ignore. Focused on…
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