Posted on August 6, 2007 2:00 pm by Shel Holtz | Social Media | Social Networking
Measurement of social media’s value continues to be a hot issue, and now another group has taken a stab at developing a calculation to make that assessment. In this case, it’s “a tool to calculate an estimate of cost and return on investment for the recruitment and fundraising efforts of your staff in social networking sites like FAcebook and Myspace.” The calculator comes from
Posted on July 26, 2007 9:36 am by Shel Holtz | Social Networking
I suppose it was inevitable; an online service gains momentum, its popularity and usefulness increase, and the opportunistic vermin who have corrupted every other aspect of the Net flock to the venue determined to ruin a good thing.
Among the four or five friends requests I get daily on Facebook, there are now at least two or three like this (often…
Posted on July 10, 2007 10:58 pm by Shel Holtz | Social Media | Social Networking | Web
When the web was relatively new, I worked with a large insurance company to help them begin a monitoring program, this in the days before eWatch and other monitoring services. After the program was in place for a few weeks, the media relations manager got in touch with me to tell me how much time the effort was taking. A…
Posted on July 8, 2007 8:19 pm by Shel Holtz | Social Networking | Web
First you could get Slashdotted. Then came the Digg Effect. In fact, getting a link from several sites these days can bring servers down. Michael Arrington’s TechCrunch can have the same impact as swarms of readers click on over to take a look.
Now we can add Facebook to the list. The difference is, nobody should be surprised when a Facebook app…
Posted on July 2, 2007 2:02 pm by Shel Holtz | Social Networking
The first time I met Bryan Person was when he traveled by train from Boston to New York for a geek dinner co-hosted by myself, Neville Hobson, and new daddy Joseph Jaffe. After Bryan contacted me last week to let me know he’d be vacationing in San Francisco and had an extra ticket to the Giants-Diamondbacks game at AT&T Park, I tried to…
Posted on June 17, 2007 7:22 pm by Shel Holtz | IABC | Social Media | Social Networking
A few weeks back I wondered about the future of professional associations. My point was pretty simple:
- In their marketing efforts, most professional associations have touted networking and professional development as their core benefits
- Networking and professional development are increasingly available for free online
- Associations, therefore, should consider shifting the spotlight to some of their benefits that are not available through online social…
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