Posted on August 26, 2016 7:38 am by Shel Holtz | Crisis Communication | Social Media
Eos is a brand in crisis. The lip balm company enjoyed tremendous success based on social media buzz built through influencer marketing. Lawsuits alleging the product caused blisters and rashes sent influencers scurrying and the social media conversation shifted as people began sharing pictures of the blemishes. Eco’s tale is a cautionary one about the risks of building a brand on…
Posted on August 19, 2016 12:24 pm by Shel Holtz | Chatbots | Virtual and Augmented Reality | The Workplace Experience | Content | Instagram | Healthcare | Visual Communication | Advertising | Attention | Brands | Business | Channels | Ethics | Facebook | Google+ | Legal | Marketing | Measurement | Media | Mobile | PR | Publishing | Social Media | Social networks | Twitter | Video
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Google Plus takes another hit—Google has been marginalizing Google Plus for some time and the trend continues with the announcement that G+ Hangouts on Air will be discontinued as of September 12. Instead, Google is…
Posted on August 12, 2016 11:06 am by Shel Holtz | Chatbots | Management | The Workplace Experience | Content | Instagram | Audio | Brands | Business | Channels | Ethics | Facebook | Marketing | Measurement | Mobile | PR | Publishing | Research | Social Media | Social networks | Transparency | Trust | Twitter
The Friday Wrap is, my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories…
Posted on August 5, 2016 12:46 pm by Shel Holtz | Chatbots | Content | Instagram | Visual Communication | Pinterest | Audio | Brands | Business | Ethics | Facebook | Legal | Marketing | Measurement | Media | Mobile | PR | Research | Social Media | Technology | Transparency | Trust | Video
Two new sections make their debut in today’s Wrap: Video (which may well become a recurring section) and Instagram Stories (just because there was so much diverse reporting on the new Instagram feature). The Friday Wrap is, my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect…
Posted on July 29, 2016 11:53 am by Shel Holtz | Chatbots | Virtual and Augmented Reality | Content | Visual Communication | Advertising | Brands | Business | Crisis Communication | Facebook | Location-based Services | Marketing | Media | Mobile | PR | Research | Social Media | Social networks | Technology | Twitter
Welcome to the Friday Wrap, my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as…
Posted on July 28, 2016 4:33 pm by Shel Holtz | Crisis Communication | PR | Research | Social Media
A study from the University of Missouri suggests PR staff should monitor Twitter and other social media during a crisis in order to segment sub-publics that tend to share a common response to the crisis even if they’re not connected in any way other than working in the same field, such as law, medicine, or athletics. In a press release, the…
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