Posted on January 22, 2010 5:22 pm by Shel Holtz | Social Media
Monopoly has launched an innovative interactive campaign in advance of the launch of the Canadian version of the venereable board game. Canadians are invited to vote for their favorite cities. (Since I’m writing about Canada, I suppose I should say “favourite” cities, shouldn’t I?) The top 20—plus two wild-cards—will become the properties appearing on the game board. You can vote for up to three cities each day.
To…
Posted on January 14, 2010 8:31 pm by Shel Holtz | Media | Social Media
There has been a lot of news about news lately and on the surface, none of it bodes well for the traditional newspaper business, regardless of whether you’re talking about paper newspapers or their online cousins. It does, however, reveal opportunities for people working in PR.
It should come as no surprise that readership of newspapers—both print and online—continues to decline. A Harris poll
Posted on January 12, 2010 6:50 pm by Shel Holtz | Measurement | Social Media
Listening to David Meerman Scott’s epic rant on ROI, a few thoughts crossed my mind:
- David is able to exercise remarkable self control. There’s little doubt that “freaking” wasn’t the word he wanted to use.
- The ROI issue continues to inspire debate. Some of the 45 comments left to David’s post insisted that ROI calculations are necessary for social media. More to the point, though, Google’s Blogsearch…
Posted on January 11, 2010 10:45 am by Shel Holtz | For Immediate Release | Social Media
The Social Media Group has released a template for Requests for Proposals (RFP) that companies can use to help ensure they get the work they need in a marketplace overflowing with gurus, experts and consultants unprepared to provide professional services. In this 25-minute interview with FIR co-host Shel Holtz, Social Media Group CEO Maggie Fox explains the document’s origins and why her…
Posted on January 8, 2010 12:51 pm by Shel Holtz | Business | Social Media | Social Networking
At first, I shrugged off the semi-literate comment left to one of my posts over on Stop Blocking, the site I started to advocate for reasonable employee access to the Net, and particularly to social media sites.
The post to which “reason,” as he called himself left a comment reported on a study that showed 54% of companies were blocking access. Here’s his…
Posted on January 4, 2010 10:40 am by Shel Holtz | Location-based Services | Social Media
A backlash of sorts has been forming against location-based services, one of the hot new social categories. Despite the popularity of services like Foursquare and competitors like Gowalla, some have argued that these tools won’t scale. After all, the argument goes, just how many people do you really want knowing where you are at any given time?
It’s a short-sighted observation. There’s far more to…
Read The Full Post »