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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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I’ve introduced a new section to the holtz.com website. News is a place to get caught up on the latest in a variety of communications-related subjects.

I decided to set up the News tab after reading a guest post on ProBlogger by Brian Lippey, who runs Guitar Shop TV, a community for guitar lovers. Lippey writes that he wanted to add a…

Friday Wrap #33The past week has presented the Wrap with an embarrassment of riches. The challenge: Which items to include? To see the abundance of stories from which I had to choose, visit my link blog, where I collect stories and posts for consideration in the Wrap and on my podcast. The link blog is at LinksFromShel.tumblr.com.

How to generate buzz? Extraordinary customer…

Raj Narang and Munish GuptaThere are companies that talk about becoming a social enterprise. Then there are those that invest in it. Dell’s investment has resulted in multiple patent applications for technologies designed to be used just internally.

The tool—Social Net Advocacy (SNA)—was on display last month at Dell World 2012 in Austin. I had a chance to spend some time with Marketing Decision Sciences and Social Media…

Friday Wrap #32 (c) Can Stock PhotoHere’s the wrap-up of great posts and momentous events from the first week of 2013. If you’re interested in the complete listing of all the content I collected over the past seven days, visit my link blog at LinksFromShel.tumblr.com.

Websites can opt out of Google content scraping

The reporting of the U.S. Federal Trade Commission’s investigation into Google centers on Google’s big…

Ghost Blogging(c) CanStock PhotosContent marketing holds a world of promise for organizations seeking to be visible in a fragmented-yet-crowded media landscape. It also is full of potholes that can rattle your organization’s reputation and landmines that can blow it up entirely.

The need to become a media company, to produce an ongoing stream of quality content despite limited resources, can lead marketers and…

New Year's Wrap (c) Can Stock PhotoThe Friday Wrap reviews some of the best, most interesting and newsworthy posts and articles from the last week. The items included in the Wrap are chosen from my link blog, which you are always welcome to visit: LinksFromShel.tumblr.com. I hope everyone has a very Happy New Year?

Digital fully integrated into technology consumers’ lives

A new study from IDG…

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